2015 Mazda2 aims to boost US subcompact sales and rankings for the Japanese company

Article by Andrew Christian, on September 16, 2014

Mazda Motor Corp. admits that its Mazda2 hatchback has been sitting near the bottom of the subcompact car sales ranking in the United States so far this year. In fact, four of the top five subcompacts in the US are not Japanese cars anymore.

The current Mazda2 posted a 55-percent jump in sales in the first eight months of 2014 to 11,112 units, but is only good for 11th place in the US subcompact segment. Mazda hopes to change that soon with a redesign of the Mazda2 hatchback that will be rolled out in the US in 2015. After all, Mazda’s offering features its Skyactiv drivetrain, body and chassis technologies.

According to chief engineer Ayumu Doi, what will distinguish the new Mazda2 from other subcompacts are its improved drivetrain and sportier design as well as a more premium interior. He remarked that Mazda is aiming for an “upscale” in terms of quality feel."

The new Mazda2 will be powered by a high-compression, fuel-injected Skyactiv engine mated to a six-speed automatic transmission. The subcompact will feature the Mazda Connect smartphone connectivity system, a pre-crash auto-braking feature and a head-up display (for buyers in Japan).

Mazda hopes to sell around 200,000 units of the Mazda2 annually. Mazda2 bound for the US and Europe will be built at the carmaker’s new site in Mexico.

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