2015 Nissan Maxima will look almost identical to the Sport Sedan Concept

Article by Andrew Christian, on April 24, 2014

The next redesigned Nissan Maxima sedan will look almost identical to the Sport Sedan Concept that Nissan unveiled at the 2014 Detroit Auto Show when it is rolled out in the United States this fall, Nissan North America Chairman Jose Munoz disclose at the New York Auto Show.

Nissan recently unveiled its 2015 Murano crossover that looks so similar to the Resonance Concept the carmaker has displayed. Munoz said that the difference between the Sports Sedan Concept and the new Murano will be very small.

The four-door concept features a lowered downward curving hood line and dons the wide low stance of a sports car. Concept cars unveiled at auto shows are usually more bold and daring than carmakers intend the production unit to be as they are intended to draw attention to the nameplate, to their broader design direction, or to new ideas and attitudes.

By the time they reach production, their design and looks are usually toned down. Andy Palmer, Nissan’s global chief of product planning, remarked that the carmaker’s decision to keep the bold styling for the Murano and Maxima is strategic, as the Japanese company wants to communicate “who Nissan is.”

Palmer said that bold styling is a vital tool in reaching a critical North American goal of surpassing sales of the Honda brand to become the second best-selling import brand in the United States. He said that as Nissan close in on Honda, distinctive styling is what will bring new customers into its products.

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