When Nissan Motor Corp. unveiled the first Murano crossover around 12 years ago, heads turned and eyes were fixed on its curves and body. It hopes to replicate the same feat with the redesigned 2015 Murano, which boasts of curvier and more sensual body lines. Not only that, the crossover now boasts of an interior that is more elegant and more spacious seating, featuring fewer control buttons, heated ergonomic rear seats and a panoramic moonroof.
With the new Murano, Nissan hopes to appeal to upscale empty nesters and near-luxury buyers. Scott Pak, senior product manager for the 2015 Murano, remarked that the crossover is not for 34-year-olds, but for those aged 45 and above.
He said that these people wanted a “nice car” as a reward from years of raising kids, unlike those 34-year-olds. Despite the impending arrival of the new crossover late this year, the current model still managed to post a 12-percent jump in January-September sales to 34,823 units. While Nissan has yet to reveal the pricing for the third-generation Murano, the current version carries a starting tag of $29,390, including shipping.
Nissan has already shifted Murano output from Japan to its now-expanded Canton site in Mississippi, which is now tasked to handle the crossover’s global exports, including sales in Japan.
The 2015 Murano is now 120 lbs lighter than the outgoing version, thanks mostly to the use of lighter ultra-high-strength steel on some parts and to improved aerodynamics. In fact, the design of the new Murano achieved a 0.31 coefficient of drag, compared to 0.37 on the outgoing model. These changes have allowed Nissan to make the new Murano 20-percent more fuel efficient.