2015 Opel Karl minicar aims to win over Chevy buyers

Article by Christian A., on September 13, 2014

Opel/Vauxhall plans to roll out a budget minicar in Europe in 2015 in a bid to capture customers of sister brand Chevrolet. General Motors will stop selling Chevrolet vehicles in Europe by the end of 2015 after the brand failed to gain track in terms sales in the region. As a result, GM will focus its efforts on Opel in Europe.

Opel/Vauxhall will start selling the five-door minicar – badged as Opel Karl in mainland Europe and as the Vauxhall Viva in the United Kingdom – at a base tag of EUR10,000 ($12,926). It will be slightly smaller than the Opel Adam minicar and shorter than the Opel Corsa subcompact.

The Karl/Viva will be underpinned by the same platform that underpins the next-generation Chevrolet Spark, a source at Opel/Vauxhall told Reuters. It will be powered by a three-cylinder 1.0-liter naturally aspirated gasoline engine.

The Karl/Viva is set to replace the Opel/Vauxhall Agila, a rebadged variant of the Suzuki Wagon R+. Opel/Vauxhall expects Karl/Viva to help it appeal to buyers who previously would have bought a Chevrolet.

The source said that the new minicar, although tagged as an entry model, will not “feel cheap” as Opel/Vauxhall “worked hard” to build a good quality product. The minicar’s name “Karl” is a tribute to one of the Adam Opel’s sons who helped set up the carmaker in 1862.

Tina Mueller, Opel's chief marketing officer, said in a statement that “Karl” is a “short, snappy and catchy” name representing Opel brand values. Vauxhall had used the Viva name from 1963 to 1979.

Topics: opel, opel karl, city car

If you liked the article, share on:

Comments

Recommended

Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries