2015 Peugeot 408 says 你好 at the 2014 Beijing Motor Show

Article by Andrew Christian, on April 21, 2014

The 2014 Beijing Motor Show also saw the debut of the 2015 Peugeot 408, an executive sedan that featuring an elegant and dynamic design. Set to take on the upper Chinese C segment, the 2015 Peugeot 408 follows the company’s new design philosophy highlighted by the lion placed in the middle of the grille, which is an important indication of price and membership for the brand, according to Peugeot.

The 408 was especially developed for China and emerging markets such as Russia and will take on vehicles such as the Ford Focus but also the Volkswagen Lavida. The 408 shares the same styling with the Peugeot 308 a.k.a. the 2014 European Car of the Year, but from the B-pillars back it is completely new.

Moreover, the Peugeot 408 comes with full-LED headlights and is powered by a 1.6-liter THP petrol engine fitted with Stop & Start technology. According to the official press release, the innovative system opens a new Micro-Hybrid "era for DongFeng PEUGEOT. Still, this is not all as the new 408 is also equipped with the "City Park" system and blind spot sensors.

Built for the first time in China and on the EMP2 platform, the new 408 benefits from all of the Group's technological advances, as well unprecedented levels of innovation. Peugeot aims to sell the 408 in China to customers who are around thirty years old and live in an urban area and love the technology.

Press Release

New PEUGEOT 408: presented for the first time at the Beijing International Automobile Exhibition

The new PEUGEOT 408 has all of the qualities of an executive sedan in the upper Chinese C segment. Its design adopts the brand’s latest styling cues. Its lines and shapes express the perfect harmony between speed, balance, strength, elegance and safety.

The modernity of its equipment, such as the full-LED headlamps and the 1.6 litre THP petrol engine with Stop & Start, perfectly illustrates the desire to move up-market and the objective of becoming a benchmark in the segment.

The new PEUGEOT 408 symbolises and strengthens DongFeng PEUGEOT’s “E power” strategy, in place for more than 2 years. The vehicle combines a direct injection 1.6 THP turbo engine along with the Stop & Start system.

This innovative system opens the door to a new “Micro-Hybrid “era for DongFeng PEUGEOT. A technology much anticipated by Chinese customers which perfectly matches the demands of the market, as it brings together performance and protection of the environment.

The new 408 will be the benchmark in the market for mid-sized vehicles, thanks to the dual benefits it brings: a complete range equipped with Stop & Start and a very long wheelbase of 2730mm, 20mm more than the current 408, a sure sign of space of comfort.

The new 408 will also be equipped with full-LED headlamps, the “City Park” system, and blind spot sensors. All of these systems will be benchmark in terms of safety and technology.

The new 408: new styling cues

La nouvelle PEUGEOT 408, as with the PEUGEOT EXALT concept car, presents for the first time, the brand’s new styling cues. The lion is placed in the middle of the grille, an important indication of pride and membership for the brand.

The new PEUGEOT 408: new perspectives for growth in China

Between the 301 and 508 sedans and in addition to the 2008 and 3008 SUVs, PEUGEOT renews its offer in the upper Chinese C segment. A buoyant and very competitive segment, it represents almost 1,400,000 vehicles.

The customer for a PEUGEOT 408 in China is around thirty years old and lives in an urban area, an enthusiast for technology, upwardly mobile socially and professionally and 70% of whom are buying new for the first time. Other than its dynamic styling, the brand’s future flagship model has many qualities that will enable to achieve ambitious objectives for volume and image. The new 408 will achieve very high standards concerning its level of equipment and technology within the segment.

Built for the first time in China and on the EMP2 platform, the new 408 benefits from all of the Group’s technological advances, as well unprecedented levels of innovation.

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