Light trucks remain hot sellers in the United States, even hotter than the overall light-vehicle market – which is why automakers like Ford, General Motors, Fiat Chrysler and Toyota are putting their best foot forward to capture a chunk of this growth. For instance, FCA’s Ram brand, is launching two new packages -- Ram 1500 Ignition Orange Sport and Ram 1500 Black Sport -- to appeal to more consumers as the spring and early-summer selling season starts.
Customers can place their orders this week with production of the trucks set to begin in April at 1,000 trucks under each package. The Ignition Orange Sport 1500 package boasts of a black-striped vented hood, orange interior stitching, embroidered orange logos and orange mesh on the seat inserts.
On the other hand, the Black Sport 1500 package features black 20-inch wheels, an all-black grille, a vented hood and a black interior with leather and light black chrome accents. The packages are priced at $1,595 and are on top of the standard equipment on the 1500 Sport.
A Ram 1500 Sport Crew Cab 4x2 has a starting price of $42,215, including shipping. Both trucks will feature a 395-hp, Hemi V-8 engine and eight-speed automatic transmission and dual exhaust as well as the Uconnect system with navigation and standard rearview camera system.
Ram already sold 59,916 big pickups in the first two months of 2015. Large pickup sales have surged 12 percent in the first two months of 2015 while the light-truck market have grown 15 percent. The overall car and truck market, meanwhile, gained 9.2 percent in the first two months of 2015.