2015 Ram 1500 Texas Ranger Concept introduced at Dallas Auto Show

Article by Christian Andrei, on March 31, 2015

Ram was to unveil a MY2015 Ram 1500 concept pickup at the Dallas auto show in the honor of the Texas Rangers, featuring distinct exterior badging and bright work draped with the Ranger’s star-and-wheel design. The concept is white with silver trim to evoke the Rangers’ white hats and bright silver badges.

The same treatment can found inside the cabin, featuring special home screens and backgrounds on the 7-inch instrument cluster display and 8.4-inch infotainment system as well as an embedded star-and-wheel badge on the leather center storage console cover and on the canyon brown and tan leather seats.

The concept pickup boasts of four doors with wooden accents made from walnut. The same accents are found on the sliding cover for the smaller center stack storage bin. Likewise, other trim work is done in galvanized metal.

Four real five-peso Mexican silver coins – which were used as basis for the original Rangers’ badge – are embedded into the doors’ walnut accents. The coins’ head side is embedded into the two front doors while the tails side displayed into the two rear doors.

A locking steel box is located within the center stack console. The Texas Rangers concept marks the third new half-ton trim level unveiled by Ram this year, following the a Ram Rebel off-road concept (Detroit auto show) and a Ram Laramie Limited top trim (Chicago auto show).

Texas is the hottest market for pickup, making it a strategic point with the Detroit 3. In 2014, new pickup truck registrations in the state surge 8.4 percent to 348,679 units, according to IHS data.

Texas is also Ram’s largest single market. In fact, around 40 percent of half-ton Ram pickups sold in Texas annually are its state-exclusive Lone Star trim level.

Press Release

Ram Unveils Texas Ranger Concept Truck

The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum.

Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.

"The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum," said Bob Hegbloom, President and CEO – Ram Truck, FCA US LLC. "Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country."

Both inside and out, the Ram Texas Ranger edition celebrates the Rangers and the iconic silver Lone Star Ranger badge.

Exterior
The Ram Texas Ranger edition concept truck is identified by unique Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled.

The coin was minted from 1947 through 1948 and was the basis for the first official Texas Ranger star badges. The coin was re-tooled to the star-and-wheel shape worn by today's Rangers.

Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck's tailgate.

Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.

The Texas Ranger edition is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.

Interior
Of course, the Ram Texas Ranger concept's interior is loaded with Ranger design cues as well.

Starting with the etched Canyon Brown and Tan leather and tooled-metal details that distinguish Ram's luxurious Laramie Longhorn edition, Ram's designers have loaded the concept truck with unique Texas Ranger edition accents.

Among the most notable are four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters. Front doors have the obverse or "heads" side and rear doors contain the reverse or "tails" side of the coin.

A host of other custom features include:

A milled-aluminum Texas Ranger instrument panel badge, noting the founding year of the Texas Rangers, 1823
New center stack, center console, door spears and seat trim bezels with simulated galvanized metal decorative finish
New Canyon Brown-stained open-pore walnut wood trim pieces throughout the cabin, including the all-new console tambour door
Texas Ranger console lid badge, which is drawn into the premium Natura Plus leather
Underneath the console lid is a vault with a combination lock to hold items of value
Texas Ranger sewn-on and etched leather seat badges
Texas Ranger badging on the gauge cluster splash screen
Texas Ranger edition graphic themes in the 8.4-inch UConnect center console stack
Leather-wrapped front and rear grab handles
New door trim panels with tan accent stitching
New steering wheel with milled-aluminum, distressed-finish Ram badge and tan accent "X" stitching
Premium speckled accent color floor mats with accent color surging
Although the Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness for the Texas Rangers Hall of Fame and Museum, officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.

Texas Trucks
More Texans drive pickup trucks than drivers in any other state; 20 percent of motor vehicle registrations versus 12 percent national average. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.

In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans.

The Ram Lone Star edition is by far the brand's best-selling model in Texas, accounting for nearly 40 percent of the half-ton mix. Since the Lone Star's debut, Ram has sold more than 230,000 of the Texas-only models.

Ram introduced the Ram Laramie Longhorn edition to State Fair of Texas audiences in September 2010. It was the most luxurious truck ever produced by the company. The Laramie Longhorn is layered with southwestern design iconography. Inside and out, Laramie Longhorn is loaded with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector's-grade shotgun or a horseman's saddle. The Ram Laramie Longhorn's metal work and leather work are second to none.

Ram is the fastest-growing truck brand in Texas. Its share is up 2.52 points over the last five years, in no small part owing to its ability to deliver the hard-working trucks that Texans demand.

Ram / Texas Rangers Partnership
At the 2014 State Fair of Texas, Ram Truck announced a new partnership with the Texas Rangers, aiding the preservation of the history of the renowned law-enforcement organization.

Ram Truck Brand President and CEO Bob Hegbloom marked the event by presenting the Texas Ranger Hall of Fame and Museum with a check for $100,000.

In partnership with the FCA Foundation, Ram's support is helping to perpetuate and promote the heritage of the Texas Rangers via the Texas Ranger Hall of Fame and Museum in Waco.

The Texas Ranger Hall of Fame and Museum is the official historical center of the Rangers and is preparing for the Texas Ranger Bicentennial in 2023.

The Texas Rangers, America's oldest state law enforcement agency, are gearing up for their landmark 200th anniversary. Today's elite Rangers trace their founding to 1823. The first Rangers were minutemen and scouts protecting farms, ranches and settlements on a hostile frontier. Remarkably, Rangers have upheld the law over the span of three centuries; they are the only American lawmen to have served under five flags: Mexico, the Republic of Texas, the United States, Confederate Texas and the U.S. again.

The Texas Ranger is one of the most cherished symbols of the Lone Star State, a positive and enduring icon of Texas and America. Many families take immense pride in having a relative who was, or is, a Texas Ranger. Past and present ranks include Texans of Hispanic, Anglo-European, African, American Indian and Asian ancestry.

The Texas Ranger Division is a major division within the Texas Department of Public Safety, with lead criminal investigative responsibility for the following: major incident crime investigations, unsolved crime/serial crime investigations, public corruption investigations, officer involved shooting investigations and border security operations.

The Texas Ranger Division is comprised of 213 full-time employees, including 150 commissioned Rangers and 63 support personnel, as well as administrative staff, Border Security Operations Center, Joint Operations and Intelligence Centers and the Special Weapons and Tactics team.

About the Texas Ranger Hall of Fame and Museum
The museum was established as the official historical center of the Texas Rangers in 1964. Since its founding, the Texas Ranger Hall of Fame has grown to include a museum, Texas Ranger company headquarters, State Hall of Fame, library and archives, an educational center serving nonprofits and a banquet facility.

Today, the site has more galleries and the land holds buildings for a variety of services: more galleries, more research, more education and community involvement among them.

An educational center not only hosts student groups (students in fourth and seventh grades in the state study Texas history), but is a place to help community organizations with training or conferences.

Efforts are underway to renovate and expand the exhibits and educational facilities of the Texas Ranger Hall of Fame in Waco. The goal is to leave a Bicentennial legacy by supporting efforts of the museum to further preserve the Texas Ranger heritage for future generations.

In preparation for the 200th anniversary of the Texas Rangers, the Texas Public Safety Commission has appointed the Texas Ranger Hall of Fame and Museum as their representative and steward for the Texas Ranger Bicentennial™.

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