2015 Toyota Camry will get more-than-usual mid-cycle revamp

Article by Andrew Christian, on April 1, 2014

As it continues to lose ground as the best-selling car in the United States, the 2015 Toyota Camry will get an extensive revamp just three years after its redesign. Toyota will unveil the revamped 2015 Camry on April 16 at the New York auto show, featuring major modifications to sheet metal and suspension tuning, sources told Bloomberg News.

The carmaker will start selling the 2015 Camry in the fall. The car’s mid-cycle revamp is Toyota’s response to consumers' mediocre reaction to the bland redesign in 2012. Sales of the Camry were flat in 2013, just in line with the growth in the overall mid-sized segment. Toyota saw sales of the Camry in the first two months of 2014 sales dropped 17 percent, worse than the segment’s 11 percent fall.

During the upcoming New York Auto Show, the Toyota Camry will have to outshine one of its stronger rivals in the mid-sized segment -- the Hyundai Sonata. Hyundai will also unveil the 2015 version of the Sonata on April 16 at the show. Sources told Bloomberg that the 2015 Camry’s exterior panels will have "bold changes" and that its suspension will be re-tuned for sportier handling.

Toyota will also endow the car’s interior with improved materials as well as with enhanced standard content and features. Modifications will also include the integration of the 20141/2 model's updated safety structure that improved the car’s performance in the small-overlap front crash test.

While mid-cycle nip-and-tucks usually entails minor improvements on trim and content or items that engineers or designers had wanted to include on the original vehicle but failed get to before launch, carmakers are increasingly making such updates more distinct, implementing major changes in powertrains, crash structures, packaging and interior offerings.

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