2015 Volvo XC90 First Edition sold out in 47 hours

Article by Andrew Christian, on September 6, 2014

Last month, Volvo unveiled the all-new XC90 and announced that it will release the XC90 First Edition in order to celebrate the year it was founded. Limited to 1,927 units, the XC90 First Edition was priced at $65,900 and those who wanted to buy one could order it only via digital commerce at volvocars.com. We said could because the XC90 First Edition was sold out in just 47 hours.

That’s right folks, 7 cars were sold every minute as Volvo says that most of the cars were reserved within one our from sales start. Each vehicle featured an Onyx Black exterior and can be easily distinguished thanks to the 8-spoke, 21-inch inscription wheels.

Inside, the XC90 First Edition features a Charcoal leather dashboard and Linear Walnut inlays, as well as nappa leather seats in Amber. As standard, the First Edition comes with a Bowers & Wilkins audio system that features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing softare.

In the UK, the XC90 First Edition is powered by the new D5 twin turbo diesel engine, developing 225 hp and bolted to an 8-speed automatic transmission. In the US, the model is powered by a turbocharged T6 AWS petrol engine that delivers 316 hp and 295 lb-ft of torque, mated as well to the 8-speed automatic transmission.

While many were shocked by the massive interest generated by the MY2015 Volvo XC90 First Edition, Volvo Car Group’s Senior Vice President for Marketing, Sales and Customer Service Alain Visser, remarked that although they were very pleased, they were not surprised.

He noted that interest in the XC90 surged dramatically after its global debut. Volvo produced just 1,927 XC90 First Edition cars in celebration of the year the car was founded. Sold out in just 47 hours after the order book was opened, the First Edition cars were, for the first time, only available at www.volvocars.com.

Visser disclosed that the first buyers made their orders just milliseconds after the book was opened. He remarked that this quick response confirms XC90’s position as a truly iconic car model. All 1,927 First Edition cars will be fully equipped and will feature distinctly numbered tread plates and a unique badge on the tailgate.

Making the XC90 First Edition unique is the array of in-cabin and safety technologies featured. For instance, the First Edition has a tablet-like touch screen located in the center. Drivers only have to use this button-free touch screen to run a number of car operations as well as to access Internet-based products and services.

Also featured in the XC90 First Edition is a Bowers & Wilkins audio system with a 1,400-Watt Class D amplifier and 19 speakers as well as the latest sound processing software. Likewise, the Volvo XC90 First Edition features a comprehensive standard safety package that includes two world-first safety technologies -- a run-off road protection package and an auto brake at intersection capability.

Press Release

Instant success: First Edition of all-new Volvo XC90 sold out in 47 hours

The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday afternoon at 16.00 hours CET. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute

"We are very pleased, but not really surprised," said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. "The huge interest in the XC90 escalated to astronomical levels after the world premiere last week."

The First Edition cars, which celebrate the year Volvo was founded, were for the first time in history only available at www.volvocars.com.

The 1,927 First Edition owners of the best SUV in the world will get a fully equipped car with uniquely numbered tread plates and a distinctive badge on the tailgate.

"The first buyers signed up for their favourite number in milliseconds. The rapid response confirms that the XC90 is a truly iconic car model. The First Edition will be a collectors item in the future," said Alain Visser.

Black exterior an Amber leather seats

The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.

The First Edition will be powered by a high-performance petrol or diesel engine from Volvo Cars' new four-cylinder Drive-E powertrains. The supercharged and turbocharged T6 All Wheel Drive has an output of 320 hp, while the D5 twin turbo diesel engine has 225 hp. The engines are teamed with a smooth 8-speed automatic transmission.

Striking tablet-like touch screen

The tablet-like touch screen in the centre is one of the most striking features in the all-new XC90. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet-based products and services.

The Bowers & Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and the latest sound processing software, which brings the emotional experience of a world-class live performance into the car.

Most comprehensive standard safety package

The most comprehensive and technologically sophisticated standard safety package available in the automotive industry includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability. All of Volvo Cars' auto brake functions vehicles, covering cyclists and pedestrians in front of the car, are also standard.

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