2015 XC90 to lead the way for Geely-owned Volvo

Article by Christian Andrei, on August 19, 2014

The Volvo XC90 will be a crucial part of Volvo’s bid to offer "more attractive cars" aimed at trimming the sales gap with BMW, Audi and Mercedes-Benz, chief executive Hakan Samuelsson said. The XC90 will be the first complete model under the ownership of Zhejiang Geely Holding Group Co.

It will be underpinned by a new platform and is the first Volvo model containing no components from former owner Ford Motor Co. Samuelsson expressed confidence that the new XC90 will work.

The second-generation XC90 is considered a vital part of Volvo's $11-billion program to build a broad range of models using a new platform offering a variety of electric-power variants and safety components.

Volvo will unveil the XC90 to the public on Aug. 26 and will be rolled out in 2015. Li Shufu, chairman of both Volvo and Geely, told Bloomberg in July that the new XC90 will allow the carmaker to once again “find self-confidence" as well as to recapture the market share it “ought to possess.”

Volvo is highlighting the safety of the XC90 and its premium features as the vehicle’s selling point. The premium SUV will be laden with crash-avoidance technology and accessories like a crystal gear-shift lever by Orrefors and a proprietary touchscreen compatible with Apple and Android devices.

It will feature headlights that are shaped like Thor's hammer and will boast of a space for a humidity-controlled cigar case.  Han Weiqi, an analyst at CSC International Holdings, remarked that the XC90 is Geely and Volvo's first shot following the merger so it has to be “loud and heard widely."

He added that the XC90 provides a preview on the future of Volvo under Geely's ownership. [source: automotive news - sub. required]

Topics: volvo, volvo xc90, suv

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