Much-anticipated Bentley Bentayga finally rolls off production line

Article by Christian Andrei, on December 2, 2015

After four years of blood, sweat and tears, the Bentley Bentayga is now poised to take the world by storm. It all began four years ago with one amazing idea that led to the creation of a bold and dominant masterpiece.

Ploughing their largest capital investment into any model to date, Bentley has left nothing to compromise with the Bentayga. An eye-blinking £840 million was invested, 1,500 new jobs were created, and the assembly line at Crewe has certainly been given the all-star treatment.

With deliveries commencing in January 2016, SUV customers will not be disappointed. Appreciating the prowess of this powerful machine, Wolfgang Durheimer, Chairman and CEO of Bentley Motors said that the Bentley Bentayga will be the “benchmark” for the new luxury SUV segment and will be proof of how strongly committed the company is to creating jobs and investing in this country, specifically at its Crewe home.

He also cited the significance of this “extraordinary car” to the brand’s history. He also took the chance to show his appreciation to his colleagues for bringing the Bentley Bentayga to full production as well as to the company’s business partners, parent firm, and the UK government.

The Bentayga is processed through a variety of high tech new work stations, which put Crewe on the map for motor manufacturing. With over £800 million invested into the factory at Crew and the £9.5 million aid from the Regional Growth Fund, it is easy to see that this is a noteworthy investment in British Car Manufacturing.

Supporting this alliance, David Cameron, the British Prime Minister expressed how “delighted” he was that the first Bentley Bentayga has rolled off the production line in Crewe. He also applauded Bentley’s hard work and everyone at Bentley, particularly its “dedicated” employees.

It takes a workforce of 4,000 people and extensive man hours to produce this impressive beast of an SUV. The SUV passes through pristine new workshops such as the body store, a paint shop and assembly line before the Bentayga finally emerges like a phoenix rising.

The process is detailed and meticulous. The paint work alone takes 130 handcrafted hours to achieve the striking Anthracite colour. Michael Straughan, Bentley’s Board Member, recognised the momentous achievement for Bentley car manufacturing as he said that its production celebrates a “sector-defining” car that has been handcrafted in the UK.

He further described the Bentayga as the Bentley of SUVs, made possible only by the exceptional skills of its British workers combined with highly advanced techniques and materials used in production. Before, the Bentayga SUVs were basic. But now that has all changed. Bentayga brings grit, power and sophistication to the SUV market. What more can we ask for?

Press Release

FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE

The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company’s history, today left the assembly line at Bentley’s iconic headquarters in Crewe, UK.

Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an £840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.

Wolfgang Dürheimer, Chairman and Chief Executive of Bentley Motors, said: “Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV.

“This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers.

“I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga. It would not have been possible to deliver this car without the support and belief from the UK Government, our parent company and other business partners. We can all take pride in this achievement.”

The first production Bentayga, finished in paint colour – Anthracite – was handcrafted across 130 hours. During the assembly process, the car passed through a new bodystore, a new paint shop and a new assembly line, all part of this substantial investment.

UK Prime Minister David Cameron, commented: “I am delighted that the first Bentley Bentayga has rolled off the production line in Crewe. It marks the culmination of a period of exceptional hard work by Bentley and its dedicated workforce as they brought this remarkable new vehicle to market.

“The Bentayga represents an ambitious £800 million investment into the Crewe factory backed by £9.5 million from the Regional Growth Fund. It has created hundreds of valuable skilled jobs for the area and secured the future of production onsite.

“Well done to all at Bentley. This is a moment of great pride for everyone who lives and works in Crewe.”

Michael Straughan, Bentley’s Member of the Board for Manufacturing, addressed the company’s 4,000-strong workforce as the car was driven from the final production stage. He said: “This is a proud moment for the entire company. It’s been four years in the making and is a celebration of a sector-defining British handcrafted car.

“Bentayga is the Bentley of SUVs, with a level of attention to detail only achievable thanks to the outstanding skill of a British workforce that blends exceptional craft and skill with modern production techniques and materials."

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