After four years of blood, sweat and tears, the Bentley Bentayga is now poised to take the world by storm. It all began four years ago with one amazing idea that led to the creation of a bold and dominant masterpiece.
Ploughing their largest capital investment into any model to date, Bentley has left nothing to compromise with the Bentayga. An eye-blinking £840 million was invested, 1,500 new jobs were created, and the assembly line at Crewe has certainly been given the all-star treatment.
With deliveries commencing in January 2016, SUV customers will not be disappointed. Appreciating the prowess of this powerful machine, Wolfgang Durheimer, Chairman and CEO of Bentley Motors said that the Bentley Bentayga will be the “benchmark” for the new luxury SUV segment and will be proof of how strongly committed the company is to creating jobs and investing in this country, specifically at its Crewe home.
He also cited the significance of this “extraordinary car” to the brand’s history. He also took the chance to show his appreciation to his colleagues for bringing the Bentley Bentayga to full production as well as to the company’s business partners, parent firm, and the UK government.
The Bentayga is processed through a variety of high tech new work stations, which put Crewe on the map for motor manufacturing. With over £800 million invested into the factory at Crew and the £9.5 million aid from the Regional Growth Fund, it is easy to see that this is a noteworthy investment in British Car Manufacturing.
Supporting this alliance, David Cameron, the British Prime Minister expressed how “delighted” he was that the first Bentley Bentayga has rolled off the production line in Crewe. He also applauded Bentley’s hard work and everyone at Bentley, particularly its “dedicated” employees.
It takes a workforce of 4,000 people and extensive man hours to produce this impressive beast of an SUV. The SUV passes through pristine new workshops such as the body store, a paint shop and assembly line before the Bentayga finally emerges like a phoenix rising.
The process is detailed and meticulous. The paint work alone takes 130 handcrafted hours to achieve the striking Anthracite colour. Michael Straughan, Bentley’s Board Member, recognised the momentous achievement for Bentley car manufacturing as he said that its production celebrates a “sector-defining” car that has been handcrafted in the UK.
He further described the Bentayga as the Bentley of SUVs, made possible only by the exceptional skills of its British workers combined with highly advanced techniques and materials used in production. Before, the Bentayga SUVs were basic. But now that has all changed. Bentayga brings grit, power and sophistication to the SUV market. What more can we ask for?