Bentley Continental GT V8 S debuts as ‘Monster by Mulliner’ at CES 2016

Article by Christian Andrei, on January 11, 2016

Famous high-performance audio brand Monster has joined hands with Mulliner, Bentley Motors’ bespoke coach-building division, in creating the ‘Monster by Mulliner’ bespoke vehicle based on the Bentley Continental GT V8 S. This vehicle made its debut at the CES 2016.

The stunning Bentley Continental GT V8 S, which uniquely imparts the ‘Always Lead, Never Follow’ attitude of Monster has been strategically designed to target the young professional population as well as sports and music lovers. This ‘Monster by Mulliner’ Continental GT V8 S is perfect for buyers looking for a bold look and outstanding audio performance.

The latest innovations in audio technology developed by Monster have been well incorporated into this luxurious Bentley. The kind of custom sound system that will deliver all genres of music like Hip hop, rap, EDM and Rock has not yet been made available in any other production car in the world to date.

There are 16 hand selected Monster speakers that have been personally tuned by Noel Lee, Head Monster, to deliver 3400 watt of incredible Pure Monster sound in true Monster signature style.

The unique Monster colour combinations of red and black inside the cabin go well with Mulliner’s perfection depicted in the Hotspur Continental GT V8 S Beluga hide and steering rim colour choices. Keeping the Monster logo in mind, Mulliner designed a distinct 3D laser etched fascia panel that complements the Piano Black finish perfectly.

Bentley's vehicle also features the ‘Monster by Mulliner’ headrest embroidery and the Monster motto, ‘Always Lead, Never Follow’. With the interiors aligned with high quality sound and distinctive design features, the exterior is equally extraordinary with smart colour schemes and detailed finishing.

Onyx exterior coloured paint gets a splendid highlighting with Hotspur accents with a unique body kit and radiator shell bezel. The black bonnet vents are in a trendy look along with the red brake callipers and gloss black polished wheels. There is the special GT Design Seat by Mulliner and a separate compartment for Monster’s Newest 24K gold wireless headphone – so that it still works even when the user is outside the car.

As acknowledged by Lee, Monster proudly collaborates with Bentley to produce a Monster sound Bentley ride with a prominent look. It brings a new level of excitement for the buyers while driving.

This collaboration has made use of the Monster motto, ‘Always Lead Never Follow’ most appropriately. Director of Mulliner, Geoff Dowding, also said that after the meeting with Lee at Pebble Beach in 2015, they were able to conceptualise this Mulliner commission. The exchange of business cards included brand details like Monster pattern design and the red-black and silver colour scheme.

Press Release


Monster, the world leader in high-performance audio, has teamed up with Bentley Motors’ bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired “Monster by Mulliner,” which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster’s attitude of “Always Lead, Never Follow,” is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The “Monster by Mulliner” Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster.

Monster’s latest innovations in audio technology bring the power of today’s music into this Bentley’s luxurious cabin. All genres of music, including Hip Hop, rap, EDM and Rock, will be heard with new ears via this custom sound system not available in any production car in the world. A total of 16 hand selected Monster speakers, personally tuned by Head Monster Noel Lee, deliver 3,400-watt of awe-inspiring Pure Monster Sound - the company’s signature audio profile.

Embodying the distinctive Monster colour scheme of red and black within the cabin, Mulliner’s capabilities and skills are showcased by the Hotspur Continental GT V8 S Beluga hide and steering rim colour selections. Based on the Monster logo, Mulliner created a unique 3D laser-etched fascia panel designed exclusively for this vehicle, perfectly complementing the Piano Black finish. The Continental GT V8 S also features the Monster motto: “Always Lead, Never Follow™” and “Monster by Mulliner” headrest embroidery.

While the interior boasts high quality sound and extraordinary details, the exterior exudes a stunning colour scheme and intricate flourishes. Its Onyx exterior coloured paint is highlighted with Hotspur accents including a unique body kit and radiator shell bezel. Along with red brake calipers and a gloss black polished wheel, the black bonnet vents are also stylized. This vehicle also includes the GT Design Seat by Mulliner. There’s even a special compartment that houses Monster’s Newest 24K gold wireless headphone - keeping it ready for mobile use anytime one is away from the car.

Head Monster Noel Lee noted: “Monster is proud to collaborate with Bentley on bringing the sound and look of a Monster ride to those who want something bold and different. With our Pure Monster Sound system, the drive will be truly incredible and brings a new level of excitement to the driving experience. That’s why this collaboration for the Continental GT V8 S is such a perfect fit. Our Monster motto ‘Always Lead Never Follow’ has never been more appropriately applied than in association with this impeccably designed automobile.”

Geoff Dowding, Director of Mulliner, said: “The inspiration for this Mulliner commission came from a meeting with Monster’s CEO Noel Lee at Pebble Beach in 2015, where we exchanged business cards. The card contained several brand details, such as the Monster-pattern design and the red, black and silver colour scheme. It was the ideal starting point from which to create this incredible vehicle.”

Mulliner – Rare by Design

Mulliner exists to respond to the requirements of Bentley’s most discerning customers. The specialist division’s Limited Editions reflect carefully chosen and inspirational themes. Individually these might have special significance for customers in specific markets, but what they all share is the highest standards of Mulliner craftsmanship – taking the concept of Bentley luxury and pushing it even further.

Mulliner Limited Editions are rare by design and, as a result, they all have the potential to become instant classics, desired by many but driven only by a fortunate few.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016