With the new BMW 7 Series, the German premium carmaker is intending to offer more than the ordinary in terms of luxury, comfort and technology. After all, building the best vehicle has been BMW’s main motivation for success. On the other hand, BMW Individual Manufactory has been celebrated for over two decades for its ability to customize the best vehicles according to the personal taste and preferences of owners. Thus, the BMW Individual Manufactory further developed the capabilities of the new BMW 7 Series, the BMW 750Li in particular.
With the BMW 750Li as base, BMW Individual Manufactory is demonstrating its extraordinary capabilities by developing two highly exclusive edition models: the “Solitaire Edition” and the “Master Class Edition.” These editions are really very exclusive, as BMW Individual Manufactory is only building six examples of the Solitaire Edition and only one unit of the Master Class Edition.
Frank van Meel, chief executive of BMW M GmbH, remarked that the BMW Individual Manufactory is driven by its aspiration to deliver optimal customer orientation and ensure that the wishes of its customers come true.
BMW M, a subsidiary of BMW AG, is responsible for the sporty vehicle by the BMW brand, and also for the highly exclusive models from the BMW Individual division. As for the new highly elite 7 series editions, the BMW Individual Manufactory is offering two exclusive special colors that highlight the emotional design language of the new BMW 7 Series -- BMW Individual Metallic Black Gold and BMW Individual Metallic Solitaire White.
Both colors are applied by employing an extremely complex process that entails embedding fine glass flakes into one of the final layers of paint for a more pronounced deep gloss. Moreover, all new seven 7 series models come with a chrome plaque mounted on the C pillar, bearing the “Solitaire” lettering.
They also come with a decorative rear trim sporting the name of the edition, subtly indicating their exclusivity.
These special models of the BMW 7 Series are a result of the craftsmanship and meticulous work by the BMW Individual Manufactory, which also develops market-specific editions and special models. In fact, the BMW Individual Manufactory had cooperative partnerships with Girard Perregaux, with Steinway & Sons and with ROBBE & BERKING.
Completing the BMW Individual product range is the BMW Individual Collection, which comprises equipment options designed and developed for each BMW series -- exclusive body colors, special interior trims and high-grade leather materials.
Interestingly, the BMW Individual Manufactory also caters to even the most unusual requests from customers, as long as these demands do not run counter to legal requirements, safety regulations, and the brand character. Likewise, through the BMW Individual Manufactory, a customer could become the designer of his/her own vehicle, relying on a team of specialists providing support and advice with configuration and setup of the unit.
Not only that, the BMW Individual Manufactory offers a wide range of customization possibilities, especially with over 100 exterior colors to choose from. In case customers couldn’t seem to pick a color from the available palette, they could propose a color of their own.
They could even specify the exterior finish -- uni, metallic or pearlescent finish, uni- or bicolored, high gloss or matt. The exterior is not the only part of the vehicle that the BMW Individual Manufactory could successfully tinker, but it also works on the interior.
After all, this is the area in the vehicle where humans have the most contact with the machine. In fact, the BMW Individual Manufactory could adapt any equipment to suit the customer’s taste and preferences. Customers may also commission the BMW Individual Manufactory to equip their BMWs with initials or logos on different interior parts like trims and doorsills, headrests or sun blinds.
Likewise, customers could have the BMW Individual Manufactory use their own materials. Making all these possible are BMW Individual Manufactory specialists who boast of the expertise, experience and knowledge in realizing almost any equipment option. They’re easily able to go beyond the boundaries of a normal BMW, allowing customers to experience a whole new level of exclusiveness and personalization.