2016 Buick Verano seen at Auto Shanghai 2015

Article by Christian Andrei, on April 25, 2015

The Verano, the new-generation sports sedan from Buick, is on display at Shanghai GM’s stand at Auto Shanghai 2015. The vehicle, which debuted the previous night at Shanghai GM Gala Night, is the newest entry from Buick’s mid-range passenger car segment. It features precise handling, a stylish exterior, and fuel efficiency that leads in its class.

The Verano is expected to appeal to people who put a value on getting a personal and dynamic driving experience. The inspiration for the Verano is the new Buick Riviera concept car, which was launched in 2013. The Verano’s essence is also quite similar to that of the Buick Avenir concept car, which was shown to the public at the North American International Auto Show in Detroit this year.

Its design is an innovative take on the classic styling of Buick while at the same time, it shows off the dynamism and elegance of the brand’s new products. Buick’s signature waterfall grille is featured in the Verano. Complementing it is a set of Avenir-style wing-like HID xenon headlights together with LED daytime running lights.

The LED taillights have the shape of a wing too. The windshield is placed at a steep angle and goes well with the fastback roof and streamlined C-pillar curves. As a result, the body has a longer appearance, adding to its dynamic but elegant feel. The double-sweep beltline of the Verano is typical of Buick’s sedans.

The model’s sculpted silhouette is emphasized by the bottom curves that can be seen coursing through the front and rear end as well as by the cambered lower panels. Adding to its style are 17-inch, 10-spoke aluminum rims and dual integrated inset exhausts. The Verano is powered by a 1.5T SIDI turbocharged engine -- the most powerful engine from GM’s latest Ecotec range.

It is coupled with a new-generation seven-speed DCG transmission with smooth gear shifting that has been modified for China. Buick put its transmission through extreme testing through 4.25 million kilometers of road. It delivers peak power of 124 kW at 5,600 rpm and a peak torque of 250 Nm at 1,700 to 4,400 rpm.

It has a very low combined fuel consumption of 6.1L/100 km, setting a new record for its class. It is able to achieve this with a standard start-stop function and a class-topping wind drag coefficient of as low as 0.27. A recently optimized chassis tuned to suit China's road conditions is used on the Verano, offering amazing handling.

It rides on Continental MC5 225/45 R17 sports tires with low rolling resistance that deliver excellent noise reduction, outstanding precision, and a strong grip. Buick built the Verano to meet the various demands of the Chinese market, specifically in the mid-range passenger car segment.

The other models in its lineup are the all-new Excelle GT, which was launched in early 2015, and the Excelle (known as the “family car benchmark”). Buick is the quickest-rising mainstream upper-medium passenger car brand in China.

Since Buick first locally produced its sedans in 1998, over 6 million units have been sold throughout the nation. [source: Buick]

Press Release

Buick Verano Debuts at Shanghai GM Gala Night

SHANGHAI – Buick's new-generation sports sedan, the Verano, made its debut this evening at Shanghai GM Gala Night. It will be appearing on Shanghai GM's stand at Auto Shanghai 2015, which starts tomorrow.

The brand's latest entry in the mid-range passenger car segment has a stylish exterior, class-leading fuel efficiency and precise handling. The Verano is targeted at individuals who value a personal and dynamic driving experience.

Design inspired by Buick Riviera and Avenir concept cars

The Verano was inspired by the new Buick Riviera concept car, which premiered in 2013, and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. It represents an innovative interpretation of Buick's classic styling while exemplifying the elegance and dynamism of Buick's new-generation products.

The Verano features Buick's signature waterfall grille, which is complemented by Avenir-style wing-shaped HID xenon headlights and LED daytime running lights. The wing shape is embodied in the LED taillights as well.

Positioned at a steep angle, the windshield joins the fastback roof and streamlined C-pillar curves. This gives the body a longer look that adds to its dynamic yet elegant aura. The Verano's double-sweep beltline is characteristic of Buick sedans. The bottom curves that run through the front and rear end, together with cambered lower panels, set off the Verano's sculpted silhouette. Impressive 17-inch, 10-spoke aluminum rims and dual integrated inset exhausts add to the stylish look.

Efficient performance and precise handling

Powering the Verano is a 1.5T SIDI turbocharged engine, which is the most powerful member of GM's latest-generation Ecotec engine family. It is paired with a new-generation seven-speed DCG transmission with smooth gear shifting that has been adapted for China. The transmission was put through 4.25 million kilometers of extreme road testing.

The Verano offers peak power of 124 kW at 5,600 rpm and peak torque of 250 Nm at 1,700-4,400 rpm. With the standard start-stop function and a class-leading wind drag coefficient as low as 0.27, the Verano's combined fuel consumption is 6.1L/100 km – a new benchmark for its class.

Underpinning the Verano is a newly optimized chassis that has been tuned in line with China's road conditions to ensure precise handling and an exhilarating experience. Continental MC5 225/45 R17 sports tires with low rolling resistance offer outstanding noise reduction, high precision and a strong grip.

Acceleration of Buick's mid-range passenger car strategy

The Verano is the latest entry from Buick to address the diverse demands of customers in China's mid-range passenger car segment. It joins the all-new Excelle GT, which was launched earlier this year, and the Excelle – regarded as the "family car benchmark."

Buick is China's fastest-growing mainstream upper-medium passenger car brand. More than 6 million Buicks have been sold nationwide since its first domestically produced sedan reached the market in 1998.

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