2016 Ford F-150 Limited offers luxury, advanced tech

Article by Andrew Christian, on July 21, 2015

Ford Motor Co. will be launching a Limited version of the F-150 to cope with the rising demand for high-end pickups. The F-150 Limited is likely to have a starting price of about $60,000. With options, it will probably exceed $70,000. It has recently been introduced in Los Angeles and it is slated to start selling as a 2016 model this winter.

It will be equipped with a set of 22-inch polished aluminum wheels and Mojave leather seats. Its interior features aluminum and fiddleback eucalyptus as accents. The production number of every truck made is laser-engraved in a VIN plate on the center console lid. In a statement, Ford’s product development chief Raj Nair said that a new bar is set by the F-150 Limited for what customers should expect in a high-end truck.

Nair said that Ford is adding technologies that are segment-exclusive. It will receive features that boost productivity, convenience, and performance as well as those that boast some distinctive styling. The 2013 and 2014 F-150 had a Limited trim available for $53,000 and higher but this was stopped when the aluminum-bodied 2015 model entered the market.

During the first six months of 2015, about 60% of F-series sales were the high-series trims like the Lariat, King Ranch and Platinum. Because of this, the average transaction price of the truck has increased by 9% to $44,100 compared to the previous year.

Even if the Limited trim isn’t predicted to sell in big volumes, it represents another way for the company to optimize revenue from the very profitable F-series range.

It has a starting price that’s around $10,000 higher than that of the Chevrolet Silverado High Country. It costs $8,000 higher than a Ram 1500 Limited while it’s the same as a BMW X6. Expect the complete pricing list in the later part of summer.

Karl Brauer, senior director of insights for Kelley Blue Book, said that many people choose trucks because it is “both a work tool and a status symbol.” He said that there are many rich people in business who are willing to spend $50,000 to $70,000 for an “extremely capable and extremely luxurious truck.”

TrueCar estimated that last year, Ford was able to sell around 190,000 F series for more than $50,000. It had more sales than BMW’s 3, 5 and 7 series combined and even the entire Audi brand. The F-150 Limited will be powered by a 3.5-liter, EcoBoost V-6 engine, which is an option that costs $400 on the King Ranch and Platinum trims.

It features a unique grille, a raised “Limited” lettering on its hood and some satin-chrome exterior accents. Meanwhile, it gets massaging front seats, a Sony 10-speaker sound system and scuff plates with “ice blue” backlighting inside.

Press Release

NEW TOP-OF-THE-LINE FORD F-150 LIMITED IS MOST ADVANCED, LUXURIOUS F-150 EVER

Ford, America’s truck leader, introduces its most advanced and luxurious truck ever – the Ford F-150 Limited.

The new Limited expands the F-150 model lineup – Ford’s toughest, smartest, safest and most capable F-150 ever – with more standard technology and driver convenience features than any other light-duty pickup. The Limited, a 2016 model, goes on sale this winter.

“The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” said Raj Nair, Ford group vice president, Global Product Development. “We’re adding segment-exclusive technology, and features that improve productivity, convenience and capability with distinctive style.”

There’s a Ford F-150 for every truck customer, beginning with work-ready versions that have a starting MSRP below the Chevrolet Silverado 1500 WT, as well as the popular mid-range F-150 XLT. But the new F-150 Limited meets the growing, untapped needs of luxury customers looking for exclusivity, convenience and fine craftsmanship that’s differentiated from other high-series trucks. F-150 Limited surpasses the well-appointed Lariat, the Western-themed King Ranch and contemporary Platinum edition models.

In 1999, the company introduced the special-edition 2000 Harley-Davidson F-150. In 2001, the first King Ranch F-150 arrived. The 2009 F-150 took truck luxury to new heights with the Platinum model, and the first-generation Limited was added with the 2013 model year.

Exterior refinements
The 2016 Ford F-150 Limited stands out with exclusive 22-inch polished aluminum wheels and raised dimensional LIMITED lettering on the hood, unique grille and satin-finished chrome badge on the tailgate. The chrome front bumper has body-color end caps while the rear bumper is body color; bright belt moldings visually tie the two together. The exterior is further accented by satin-chrome door handles and chrome exhaust tip.

Available colors include Shadow Black, Magnetic, Blue Jeans and White Platinum Metallic tri-coat.

Top-tier equipment
The standard equipment list is a showcase of the best F-150 Limited has to offer to make getting work done easier and with greater comfort.

BLIS® with cross-traffic alert, chrome front tow hooks (4x4 only), panoramic vista roof, power-deployable running boards, quad-beam LED headlamps, remote start and tailgate release, as well as an integrated trailer brake controller come standard. A technology package includes a lane-keeping system, 360-degree camera system and dynamic trailer hitch assist.

Interior equipment includes heated and cooled black and Mojave leather front seats that are unique in design and feature Limited badging, 10-way power adjustment and class-exclusive1 multicontour massaging. Heated rear seats and SYNC® 3 with AppLink™ are also included.

SYNC 3 is Ford’s newest communications and entertainment system that features enhanced voice recognition, high-speed performance, capacitive touch screen and easier-to-understand graphical interface.3

F-150 Limited also includes a Sony® 10-speaker sound system with HD Radio™, subwoofer and single CD player paired with a five-year subscription to SiriusXM Traffic and Travel Link to complete the package.

The interior is further differentiated from other F-150 models with a laser-engraved VIN plate on the center console lid including production number. Unique front and rear floor mats, unique instrument cluster face, genuine fiddleback eucalyptus, and aluminum interior accents and unique scuff plates with ice blue backlighting further distinguish the Limited model.

All-new, segment1-first Pro Trailer Backup Assist is available that makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway. The technology allows customers to steer a trailer instinctively by turning a knob left or right to indicate direction; the truck controls its steering and limits vehicle speed.

Advanced power and fuel efficiency
The 2016 F-150 Limited is powered by the 3.5-liter EcoBoost® V6, which allows for towing of up to 10,100 pounds when properly equipped. This advanced powertrain produces 365 horsepower and 420 lb.-ft. of torque – the latter unsurpassed by any truck with a comparable engine in its class1 – and has an EPA-estimated fuel economy rating of 17 mpg city, 24 mpg highway and 20 mpg combined.2

The engine is paired with an electronic six-speed automatic transmission with tow/haul and sport modes that features SelectShift® with progressive range select. Four-wheel-drive models are equipped with two-speed automatic four-wheel drive that automatically shifts between two-wheel and four-wheel drive depending on driving surface traction conditions.

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