Renault has launched its new KAPTUR crossover, part of the new 10-model splurge that Groupe Renault’s president and chief executive Carlos Ghosn has announced for this year. These new 10 models are part of Ghosn’s plan to expand Renault’s reach beyond Europe, particularly in Russia.
Renault expects the introduction of the KAPTUR in the fast-growing SUV segment to help it secure its grip in the Russian and Eurasian Customs Union markets. KAPTUR should complete Renault’s SUV and crossover range in Russia alongside the Sandero Stepway, Duster and Koleos.
Laurens van den Acker, Vice President for Corporate Design at Groupe Renault, remarked during the presentation of the KAPTUR that the new SUV is a blend of the best in Renault’s stunning design while considering Russian needs for off-road abilities, versatility and travelling comfort.
He described the KAPTUR as a genuine crossover featuring a robust and expressive design. Renault is building the new KAPTUR at its Moscow production site and will commence its sales this summer.