VW of America launches 2016 Beetle Denim special edition convertible

Article by Christian Andrei, on November 18, 2015

Volkswagen of America Inc. is now offering a special edition Beetle – the 2016 Beetle Denim convertible. This special edition pays tribute to the Jeans Bug in the 1970s while reviving the heritage of the Beetle brand. VW will only produce 2,000 units of the Beetle Denim, 1,000 of which will feature the Pure White exterior color and the other 1,000 will be wrapped in Stonewashed Blue.

Its convertible top, meanwhile, comes in Dark Blue with a new denim-resembling fabric. Inside, the 2016 Beetle Denim is loaded with a distinct light-blue-and-silver dash-pad as well as jeans-inspired seat pockets featuring small Beetle tabs in red. Moreover, the cloth seating surfaces – in light blue denim-color – feature white piping and dark blue leatherette accents.

For infotainment, the 2016 Beetle Denim is provided with Volkswagen’s new MIB II system, which now offers higher resolution as well as faster processing speeds.

The system comes with a 5.0-inch resistive touchscreen display laden with standard features like a USB multimedia interface with iPhone and iPod device connectivity, Bluetooth technology for compatible devices, AUX-in, SD card slots and reverse camera display.

In the United States, the 2016 Beetle Denim is powered by a 1.8-liter turbocharged and direct-injection TSI engine mated to a six-speed automatic transmission. This powerplant develops up to 170 horsepower of output and 184 pound-feet of torque.

Based in Herndon, Virginia, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, Inc., and a subsidiary of Volkswagen AG. Volkswagen of America does diverse work for the group in the US, including research and development, parts distribution, sales and marketing, parts and vehicle processing, and financial service centers.

Volkswagen of America manufactures vehicles at its state-of-the-art production site in Chattanooga, Tennessee. The company sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles via around 652 independent dealers across the US. On the other hand, the Volkswagen Group is considered one of the largest makers of passenger cars in the world.

Press Release


  • Exclusive short-run model, arriving in dealerships in early 2016
  • Equipped with 17-inch Heritage wheels and 1.8-liter TSI® engine
  • Original interior design, including unique seating surfaces and jeans-inspired seat pockets

Herndon, VA – Volkswagen of America Inc. announced today the launch of the special edition 2016 Beetle Denim. Paying homage to the 1970s Jeans Bug, the vehicle revives the rich heritage of the Beetle brand, offering fans a modern take on this classic model.

As a special edition vehicle, exclusive design elements have been added to the 2,000 production units. The 2016 Beetle Denim is offered in two exterior color options—Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.

Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle tabs in red. The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

For model year 2016, the vehicle is equipped with Volkswagen’s new MIB II Composition Color infotainment system, which offers higher resolution, faster processing speeds, and crisper graphics than ever before. A 5.0-inch resistive touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone® and iPod® device connectivity, reverse camera display, and Bluetooth® technology for compatible devices.

Available in the United States with a 1.8-liter turbocharged and direct-injection TSI® engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque. The 2016 Beetle Denim will be a value model in the Convertible lineup.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.


This press release and images of the 2016 Beetle Denim are available at media.vw.com. Follow us @VWNews.

“TSI”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “iPod” and “iPhone” are registered trademarks of Apple, Inc.

Features and technical data apply to models offered in the USA. They may differ in other countries.

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