2016 VW Beetle Dune debuts with design inspired by the classic Baja Bugs

Article by Andrew Christian, on November 18, 2015

A new trim of the Volkswagen Beetle will be offered for sale by Volkswagen of America, Inc. in early 2016. As inspired by the classic Baja Bugs, the production version of the 2016 Beetle Dune will be offered as a new trim, making it basically a rugged version of the Beetle. It will be available initially as a coupe with sales to commence in the first quarter of 2016. A convertible variant will be available later with sales commencing in the third quarter of the year.

At launch, the 2016 Beetle Dune will be powered with a 1.8-liter direct-injection and turbocharged TSI four-cylinder engine that develops up to 170 hp of output and 184 pound-feet of torque. Power will be sent to the 18-inch Canyon aluminum-alloy wheels through a six-speed automatic transmission. In terms of looks, the 2016 Beetle Dune dons an appearance that is more aggressive than other Beetle models, specifically because of elements like a new front fascia and a new rear fascia as well as well-pronounced black wheelarch extensions drifting into the model’s bumpers.

Its stance is also more aggressive with the Beetle dune’s track being around 0.6 inches wider while its ride height is around 0.4 inches higher. Giving the Dune an athletic look is a new front bumper featuring a large central air intake that widens towards the bottom edge. Another feature that makes it appear sportier is a black honeycomb screen with an aluminum-look surround gradually morphing into the front skid plate.

Both sides of the intake feature two black honeycomb vents that house the fog lights. Customers who want more for their Beetle Dune could avail of a Lighting Package, which includes Bi-Xenon headlights, LED Daytime Running Lights and LED license plate lighting. When viewed from the sides, the most prominent feature would be its contrasting polished aluminum sills and black trim strips reminiscent of the original Beetle running boards.

Its wheels are wrapped in 235/45 all-season tires while its side mirrors have contrasting black lower portions and Reflex Silver uppers. The doors of the vehicle feature “Dune” graphics. On the rear, there are standard LED taillights and a large rear spoiler as well as a new bumper design that integrates matte black and aluminum elements.

The car’s rear diffuser also serves as a skid plate. Customers can choose from three exterior colors for their 2016 Beetle Dune -- Sandstorm Yellow, Pure White, or Deep Black Pearl. Dunes specified with a Sandstorm Yellow exterior finish features a cabin with body color upper door trims and dash pads.

On the other hand, Dunes with Pure White and Deep Black Pearl finishes feature a black door and dashpad trim. On all three color finishes, the 2016 Beetle Dune comes with sport seats that have contrasting orange stitching. Drivers are treated to a leather-wrapped multifunction steering wheel and the latest generation MIB II infotainment system.

The MIB II, which serves as host for VW’s available Car-Net suite of features, comes with a proximity sensor that could tell whether a hand is nearby. Upon detection, MIIB II then switches its display to allow drivers to easily select features. Moreover, the Dune comes with VW Car-Net connectivity, which includes App-Connect technology that allows integration with Apple CarPlay, Android Auto and MirrorLink.

VW also installed into the Dune the Composition Color infotainment system that boasts of a 6.3-inch screen with a capacitive touch sensor. Coming as standard are USB and Bluetooth connectivity, a rearview camera and the Park Distance Control system. Customers may avail of a Technology Package that includes Climatronic dual-zone automatic climate control, KESSY keyless access with push-button start, a Fender Premium Audio System, and a tilt-and-slide sunroof.

According to Joerg Sommer, Vice President, Product Marketing and Strategy at Volkswagen of America, the new Dune is able to capture the spirit of Baja Beetles with its more rugged feel and amenities never before featured on the third-generation Beetle. He expressed confidence that the 2016 Dune will appeal to both new and returning Beetle customers with its rugged design and new technology features.

Press Release

2016 BEETLE DUNE BROADENS THE BEETLE LINEUP WITH NEW DESIGN AND PREMIUM FEATURES

Volkswagen of America, Inc. today announced the production version of the 2016 Beetle Dune, which will go on sale early next year. Inspired by classic Baja Bugs, the vehicle will enter the Beetle family as a new trim, offering a rugged addition to the rest of the model lineup.

“The new Dune successfully captures the iconic spirit of Baja Beetles, with a more rugged feel and amenities never before offered on the third-generation Beetle,” said Joerg Sommer, Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. “With its sporty and aggressive design and a number of the new technology features, we are confident that the new Dune will appeal to both new and returning Beetle customers.”

Overall, the Beetle Dune has a more aggressive appearance than the rest of the Beetle range, thanks to the fitment of new front and rear fascias and pronounced black wheelarch extensions that flow into the bumpers. Additionally, the Dune’s raised ride height of 0.4 inches and track that is 0.6 inches wider give it a more rugged stance.

Highlighting the front end’s sporty look, the new front bumper features a large central air intake that widens towards its bottom edge, and a black honeycomb screen has an aluminum-look surround that morphs into the front skid plate. On either side of the intake, two black honeycomb vents contain the foglights. A Lighting Package will be available, which will add Bi-Xenon headlights with LED Daytime Running Lights and LED license plate lighting.

The side of the vehicle is characterized by the contrast between the polished aluminum sills and the black trim strips that are reminiscent of the original Beetle running boards. Distinctive 18-inch Canyon aluminum-alloy wheels are fitted with 235/45 all-season tires. The side mirrors have contrasting black lower portions and Reflex Silver uppers, and “Dune” graphics are displayed on both doors. At the back, the Dune features a large rear spoiler, standard LED taillights, and a new bumper design that integrates matte black and aluminum elements, as at the front of the car. The rear diffuser also acts as a skid plate.

Inside, the 2016 Beetle Dune features sport seats with contrasting orange stitching and a leather-wrapped multifunction steering wheel. Standard equipment includes the latest generation MIB II infotainment system, which serves as the foundation for Volkswagen’s available Car-Net® suite of features. VW Car-Net connectivity includes App-Connect technology which allows integration with the three major smartphone platforms—Apple CarPlay®, Android Auto™ and MirrorLink®—allowing seamless integration for compatible smartphones.

The Dune is fitted with the Composition Media infotainment system that has a 6.3-inch screen with a capacitive touch sensor (similar to smartphone and tablet technology) that enables gesture controls like swiping and pinch-zooming. MIB II also features a proximity sensor, which detects when a hand is nearby and automatically switches its display to allow easier selection of specific features. USB and Bluetooth® connectivity for compatible devices are standard, along with a rearview camera and the Park Distance Control system. A Technology Package will also be available, which adds Climatronic® dual-zone automatic climate control, the award-winning Fender® Premium Audio System, KESSY® keyless access with push-button start, and a tilt-and-slide sunroof.

The 2016 Beetle Dune will be available in three exterior colors: Sandstorm Yellow, Pure White, or Deep Black Pearl. Sandstorm Yellow cars have an interior that features body color upper door trims and dashpads, whereas the Pure White and Deep Black Pearl vehicles have black door and dashpad trim.

At launch, the Beetle Dune will be equipped with a 1.8-liter direct-injection and turbocharged TSI® four-cylinder engine, offering 170 horsepower and 184 pound-feet of torque, mated to a six-speed automatic transmission. The Dune coupe will go on sale in the first quarter of 2016, while the Dune Convertible will arrive in showrooms in the third quarter of the year.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan, and Touareg vehicles through approximately 652 independent U.S. dealers.

Notes:

This press release and images of the 2016 Beetle Dune are available at media.vw.com. Follow us @VWNews.

“Climatronic”, “KESSY”, “TSI”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. “Car-Net” is a registered trademark of Volkswagen Group of America, Inc. “Apple CarPlay” is a registered trademark of Apple Inc. “Bluetooth” is a registered trademark of Bluetooth SIG, Inc. “MirrorLink” is a registered trademark of the Car Connectivity Consortium LLC. “Fender” is a registered trademark of Fender Musical Instruments Corporation. “Android Auto” is a trademark of Google Inc. All other trademarks are the property of their respective owners.

Features and technical data apply to models offered in the USA. They may differ in other countries.

Always pay careful attention to the road, and do not drive while distracted.

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