Hyundai releases renderings of new Genesis G90 large luxury sedan

Article by Christian Andrei, on November 12, 2015

Raring to see what the Genesis G90 large luxury sedan looks like? Well, it might be better to get a glimpse at the first rendering of Hyundai Motor’s range topper. At most, this rendering of the Genesis G90 – dubbed as the EQ900 in South Korea – provides a preview of the brand’s design identity as well as the direction that its styling is targeted to have for the future.

This is quite expected of the G90, since after all, it is Genesis’ flagship model that will set the tone for the brand’s blast-off into the world of luxury autos. Featuring the Genesis brand’s design style ‘Athletic Elegance,’ as interpreted by the Prestige Design Division, the G90 comes with elegant yet significant proportions.

Its Athletic Elegance its further exuded by a grand radiator grille that features the Genesis emblem and is accentuated by sophisticated headlamps. Moreover, the G90’s Athletic Elegance is conveyed by an exterior theme that flows across its entire body length to its long rear lamp cluster.

As Genesis’ flagship model, the G90 is set to jumpstart a certain change that would make the brand stand out from the rest of the field. For instance, these changes include the use of ‘human-centered’ technology as well as engaging driving dynamics.

That is why Hyundai Motor made sure that the Genesis G90 is equipped with the best available safety features as well as technologies. According to Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, the Genesis G90 large luxury sedan is set to deliver a concept of ‘New Luxury.’

He noted that the G90 demonstrates how the carmaker applies its human-centered values to deliver true satisfaction in all aspects of vehicle ownership experience. Hyundai Motor plans to launch the Genesis G90 in South Korea in early December.

The Genesis luxury brand was created by Hyundai Motor to cater to a new generation of consumers. Hyundai is planning to introduce six new Genesis models by the end of the decade.

Press Release

‘NEW LUXURY’ TAKES SHAPE - HYUNDAI MOTOR UNVEILS RENDERING OF NEW G90

Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.

Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”

As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market.

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90.

Hyundai Motor created the Genesis brand for a new generation of discerning consumers. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020.

The launch of G90 is scheduled for early next month in Korea.

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