2017 Nissan Kicks strengthens leadership in crossover segment

Article by Christian Andrei, on May 18, 2016

The entry of the new Nissan Kicks is expected to boost even further Nissan’s worldwide leadership in the crossover class. Using the basic design cues taken from Kicks Concept that was first revealed during the 2014 Sao Paulo Motor Show, the production version is a stylish crossover that is indeed made for urban customers in order to meet the daily demands of the city. In order to meet the initial demand in Brazil, this model will be manufactured at the brand’s facility located in Aguascalientes, Mexico.

Preparation for the full-production is expected to take effect in FY16 at its facility in Resende, Rio de Janeiro. To prepare this site for the production of the Kicks, the brand invested a total amount of R$750 million, estimated at $192 million.

The Kicks has some of the standard design signatures Nissan is known for like the V-motion grille, taillights, and boomerang head. It even has a floating roof whose side glass and windscreen have the wrap-around visor appearance.

At the engineering phase, focus was made on overall dynamic performance as it not only helps with the dynamic performance but also results in overall refinement as it lowers wind noise.

According to Keno Kato, Nissan Motor Co., Ltd.’s Corporate Vice-President for Product Planning, the release of the Kicks shows that the brand has indeed created a compact crossover that is in line with the Nissan tradition and due to the brand’s unmatched experience, it has managed to create new vehicles that could meet the demands of many consumer worldwide. He added that the Kicks not only offers the best-in-class design but also technological innovation and convenience.

This new model shows that the brand is indeed committed to the Nissan Intelligent Mobility, Mr. Kato continued. Indeed, the Kicks is a vehicle can take on any challenge posed by the city.

Sales for the Nissan Kicks will start in Brazil by August 2016, after which, it will then be sold later in 2016 in Latin America, composed of mainly left-hand drive markets. After the Latin countries, the Nissan Kicks will then be launched in 80 markets across the world.

Interior Design

For the interior, the cabin exhibits futuristic and quality design and includes a number of innovative features the technology-savvy customers expect. Even with the coupé-like roofline, the interior continues to offer one of the best passenger spaces for the rear portion and even the largest load area for its segment. For the driver and the passenger on the front, both will be able to see the simple yet modern Gliding Wing dashboard design.

The dashboard has a 7-inch full color display mounted on the center and houses a wide-range of infotainment system that also allows for Smartphone connectivity.

Some of the technologies that are equipped in the Nissan Kicks include the Around View Monitor and the Moving Object Detection. These two systems make use of four on-board cameras and give a view of the car as well as alert the driver to potential unseen hazards.

This is a first for this particular segment in this area and is likely the first step to offering the Nissan Intelligent Mobility. The flat-bottom steering wheel gives the Nissan Kicks a sporting flavor. Meanwhile due to its crossover stance, it provides a high eye point and allows the driver a more empowering viewpoint of the road.

Press Release

Nissan unveils Kicks, its all-new global compact crossover

Nissan’s global leadership in the crossover segment will be further strengthened by the arrival of the all-new Nissan Kicks.

The production Nissan Kicks retains the basic design cues taken from the Kicks Concept – first shown at the Sao Paulo Motor Show in 2014 – and is a stylish crossover built for busy city-dwellers to tackle everything the city can throw at it.

To meet initial Brazilian demand, Kicks will be produced at Nissan’s benchmark plant in Aguascalientes, Mexico. Ramp-up to full production will start within FY16 at the Nissan facility in Resende, Rio de Janeiro – the site of a $192 million (R$750 million) investment to prepare for Kicks.

Kicks features established design signatures, such as Nissan’s V-motion grille, boomerang head and taillights, and the floating roof with a “wrap-around visor” look to the windscreen and side glass.

During the engineering process, much attention was paid to the car’s overall aerodynamic performance – not only to benefit its dynamic performance, but also its overall refinement by reducing wind noise.

Inside, the story is one of quality and futuristic design in a cabin full of innovative features expected by a target audience who are technology hungry. The interior promises best in class passenger space in the rear – despite the coupé-like roofline – as well as one of the largest load areas in its class.

Front seat occupants face the latest version of Nissan’s modern and simple Gliding Wing dashboard design, which is dominated by a centrally mounted seven-inch full color display housing a comprehensive infotainment system with Smartphone connectivity.

Among the other technology on-board, Kicks will feature Around View Monitor and Moving Object Detection, which use four on-board cameras to present a view of the car and to warn the driver of any unseen hazards. This is a segment first in the region and, taken together, offers a step on the road to Nissan Intelligent Mobility.

A sporting flavor is provided by the flat-bottom steering wheel, while the crossover stance provides a high eye point to give the driver an empowering viewpoint of the road ahead.

“With Kicks, we have developed a compact crossover in the best Nissan tradition, and thanks to the unmatched experience, we have in creating vehicles to meet the needs of car-buyers around the world,” said Keno Kato, corporate vice president, Product Planning, Nissan Motor Co., Ltd. “Kicks will offer best-in-class design, convenience and technological innovation. And, it will demonstrate Nissan’s commitment to Nissan Intelligent Mobility. Kicks is a car to confidently take on the city.”

Nissan Kicks sales will begin first in Brazil in August, followed by Latin American left-hand drive markets later in fiscal year 2016. And ultimately, it will be introduced in more than 80 global markets.

Full details of Kicks prices, specifications and equipment will be released closer to its on-sale date.

Topics: nissan, crossover

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