Launch of 2017 Volvo S90 in Sweden marks brand’s entry into luxury sedan segment

Article by Andrew Christian, on December 6, 2015

Volvo Cars has unveiled the Volvo S90 luxury sedan in Gothenburg, Sweden, thereby declaring to the world its entry into the luxury sedan market. Laden with superior materials, superb comfort and class-leading semi-autonomous features, the Volvo S90 fuses Scandinavian design and cutting-edge safety and cloud-based applications and services.

Moreover, the Volvo S90 features the Sensus Connect touchscreen, thereby resulting to a clutter-free interior that features minimal dashboard buttons.

Thomas Ingenlath, Senior Vice President Design at Volvo Car Group, remarked that with the Volvo S90, the carmaker is bringing into the segment a visual expression that conveys confidence on the exterior.

He added that the interior of the S90 delivers a high-end luxury experience that provides much wanted comfort and control. Safety is a priority on the new Volvo S90.

In fact, it is blessed with world-first safety technologies as well as leading semi-autonomous features. With these safety elements on the S90, Volvo is moving closer to realizing its Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by the end of the decade.

Peter Mertens, Senior Vice President for Research & Development at Volvo Car Group, remarked that the S90 represents a big step forward in terms of driving dynamics, ride and performance. He added that with the S90, they were able to entirely redesign the Volvo driving experience to deliver a sense of precision and control as well as comfort.

Powering the Volvo S90 is any of the three available engines. One of these is the four-cylinder 2.0 liter turbocharged and supercharged T6 engine. The other two are the turbocharged T5 engine and the T8 Twin Engine plug-in hybrid. Volvo expects the S90 to continue the momentum set by the carmaker's SUVs and sedans.

In fact, in the past few years, demand for Volvo sedans has been very high at launch, with the last luxury sedan offering even outperforming its segment rivals. To date this year, Volvo has logged an 18% jump in sales in the United States. Its XC60 SUV particularly logged a 31-percent jump in sales in the US.

Not only that, the all-new 2016 XC90 has been in demand among customers in that market. Lex Kerssemakers, President and CEO of Volvo Cars of North America, described the S90 as a terrific addition to Volvo Cars' US lineup, expecting the luxury sedan to continue the carmaker's sales momentum in the country.

Håkan Samuelsson, President and CEO of Volvo Car Group, remarked that thanks to the $11 billion in investment in the last five years, Volvo Cars was able to reimagine itself and is now able to deliver its promise of a resurgent and relevant Volvo brand.

Press Release

Volvo Cars Debuts the S90 Luxury Sedan

Volvo Cars debuted the highly-anticipated Volvo S90 luxury sedan in Gothenburg, Sweden today on the heels of the company's award-winning Volvo XC90 SUV. The all-new Volvo S90 sedan is a bold entry into the luxury sedan market and sets a new standard with superior materials, technology, comfort and class-leading semi-autonomous features.

"With $11 USD billion of investment over the past five years we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand," said Håkan Samuelsson, President & CEO, Volvo Car Group.

The Volvo S90 will combine Scandinavian design with cutting-edge safety and cloud-based applications and services. The interior makes use of the Sensus Connect touchscreen that debuted in the XC90, providing a clutter-free interior with minimal dashboard buttons.

"Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control," said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

The Volvo S90 introduces another step toward Volvo's Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by the year 2020, through world first safety technologies and highly advanced semi-autonomous features.

Three engine choices will be available: the award-winning four-cylinder, 2.0 liter turbocharged and supercharged T6 engine, the turbocharged T5 variant and the clean and powerful T8 Twin Engine plug-in hybrid.

"The S90 has taken a big step forward in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort," said Dr. Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.

The S90 will follow a legacy of strong sedan sales for Volvo Cars in the United States. Over the last several years, Volvo sedans have enjoyed significant demand at launch, with the last luxury sedan outselling robust competitors in its segment. Volvo Cars has seen an 18% growth in US car sales so far in 2015. The all-new 2016 XC90 has received strong demand from American drivers along with the XC60, which has enjoyed 31% growth in US sales.

"The S90 is a terrific addition to the Volvo Cars lineup in the United States," said Lex Kerssemakers, President and CEO of Volvo Cars of North America, "it will continue the terrific sales momentum Volvo Cars has gained within the last year."

Topics: volvo, sedan, sweden

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