Volvo Cars has unveiled the athletic Volvo S90 R-Design saloon (sedan) and R-Design V90 estate, both featuring an advanced sport chassis for a more dynamic road-hugging road performance. These R-Design models of the S90 and the V90 feature a new front end design with a distinct grille and spoiler-integrated fog lights. Both its front and rear ends are marked by piano black trim. The sides are accentuated by new five-spoke matt black diamond-cut wheels. Meanwhile, the interior is laden with a selection of styling cues like distinct deco trim, pedals and mats as well as special steering wheel and the sporty contour seats.
Moreover, the interior comes with a high-level illumination package. Interested customers could now place an order for S90 and V90 R-Design models. Bjorn Annwall, Senior Vice President of Marketing, Sales and Customer Service at Volvo Cars, remarked that R-Design provides the estate and saloon models of the 90 Series with a sportier edge and more responsive drive, as well as impressive performance styling.
Volvo introduced the Volvo S90 in Gothenburg, Sweden, installed with a number of features seen on the Volvo XC90 SUV. It is Volvo’s aggressive entry in the luxury sedan market, featuring superior materials and technology while providing supreme comfort and best-in-class semi-autonomous elements.
Hakan Samuelsson, President and Chief Volvo Car Group, remarked that after spending $11 billion and taking five years in reimagining what it could be, Volvo Cars is now delivering on a promise of a resurgent and relevant Volvo brand. As for the S90, it fuses Scandinavian design with innovative safety as well as cloud-based applications and services. It features the Sensus Connect touchscreen that was first seen in the XC90, paving way for a clutter-free cabin with minimal dashboard buttons.
Thomas Ingenlath, Senior Vice President Design at Volvo Car Group, remarked that the brand aimed to introduce something completely new to the luxury sedan segment while delivering an exterior expression that conveys both leadership and confidence, as well as an interior experience that dwells on comfort and control.
The sedan marks a new step towards the carmaker’s Vision 2020, which states that no person should be killed or seriously injured in a new Volvo by the end of the decade – a vision achievable by employing world-first safety technologies as well as advanced semi-autonomous features. The S90 is available in three engine options: a four-cylinder, 2.0 liter turbocharged and supercharged T6 engine; a turbocharged T5 powerplant; and a T8 Twin Engine plug-in hybrid.
Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group, quipped that the S90 represents a big step forward in terms of driving dynamics, performance and ride. He said the carmaker has completely redesigned the Volvo driving experience to deliver a sense of precision, control and comfort. The introduction of the S90 will try to build on Volvo’s spate of strong sedan sales in the United States.
In the past year, there had been a rising demand for newly launched Volvo sedans in the US, with the last model virtually outselling its rivals in its segment. Both the 2016 XC90 and the XC60 are enjoying significant demand from US drivers. Lex Kerssemakers, President and CEO of Volvo Cars of North America, described the S90 as a terrific addition to Volvo Cars’ US lineup, as it should continue the brand’s sales momentum.