Volvo unveils new Premium Station Wagon in Stockholm -- the V90

Article by Christian Andrei, on February 22, 2016

To the delight of estate wagon buyers, Volvo finally unveiled the highly anticipated Volvo V90 in Stockholm Sweden. The new station wagon offering from Volvo is the latest of its premium 90 Series which includes the award winning XC90 SUV Car and the recently introduced S90 sedan.

Volvo has been a well-known brand in the station wagon segment since the company launched the highly successful Volvo Duett 30 years ago. This new top-of-the-line station wagon is seen as a continuation of that tradition and heritage and reinforces the premium car maker's hallmarks - a perfect balance of beauty and functionality with the V90's high-end design and quality materials combined with the practicality and utility of a true station wagon.

Hakan Samuelsson, Volvo Cars president and CEO, notes that Volvo's long history in the wagon segment has made the brand almost synonymous with station wagons in people's minds.

While the brand today has definitely a lot more to offer than wagons, Samuelsson says that the company is still honored to continue this heritage and build on the goodwill and positive experiences that consumers had with its numerous wagon offerings in the past.

The new V90 will further cement Volvo's legacy in this segment. This new wagon was developed using the company's new Scalable Product Architecture (SPA) and is the third new model the company has produced using this new technique.

According to Volvo, the SPA will make designing future cars much easier as they could just be based from existing models and with minimal adjustments to current production assembly line setup. SPA also offers more diverse equipment customization combinations.

According to Thomas Ingenlath, SVP for designs Volvo Cars, today's premium wagon estate standards are centered on two things: the luxurious driving experience and the functionality that station wagons are known for. For Ingenlath, these premium requirements are not only met, but actually surpassed in the new Volvo V90.

The new wagon offers a sophisticated and luxurious interior and ample storage space, offering flexible cargo and storage solutions. The V90's functionality is further enhanced with a new semi-autonomous drive technology known as Pilot Assist, large animal detection and run-off road mitigation, and high tech connectivity capable of integrating smartphones into the AppleCarPlay.

Dr. Peter Mertens, SVP for Research and Development in Volvo Cars, is particularly proud of the performance level of the new wagon brought by its diesel enhanced by Volvo's PowerPulse technology.

On the other hand, its plug-in hybrid variant is powered by T8 Twin Engine petrol which, when combined with the electric motor, delivers an impressive 410 hp output, with an electric-only range of 50 km.

Press Release

VOLVO CARS REVEALS STYLISH AND VERSATILE NEW V90 ESTATE

The eagerly awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series, sitting alongside the award-winning XC90 SUV and the recently launched S90 premium saloon.

Building on Volvo Cars’ indisputable heritage in the estate segment, which began more than 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate.

“We have a very strong position in the estate segment,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”

The new V90 is the third car unveiled in Volvo’s top-of-the-line 90 series, all of which are built on the company’s specially designed and fully modular Scalable Product Architecture (SPA), which has opened up a range of new opportunities in terms of how Volvos can be designed, built and equipped.

“The modern premium estate is all about the intriguing combination of a luxurious experience with the functional origins of the estate silhouette. The sophisticated ambience of our new Volvo interiors is combined with a great cargo space, providing the right kind of functionality – whether through connectivity or cargo and storage solutions,” said Thomas Ingenlath, Senior Vice President for Design at Volvo Cars.

The new V90 delivers cutting-edge Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, including Large Animal Detection and Run-off Road Mitigation, and class-leading connectivity, including smartphone integration with Apple CarPlay.

Volvo Cars has also worked tirelessly on driving dynamics in the new model, to deliver a totally new and refined driving experience characterised by a sense of engaging control and predictability.

“We have a very strong offer in the V90. Our PowerPulse technology is designed to deliver a distinct performance boost to our diesel engine, while the T8 Twin Engine petrol plug-in hybrid will deliver around 410 hp and a pure electric range of around 31 miles,” said Dr Peter Mertens, Senior Vice President of Research & Development at Volvo Cars.

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