‘A naked woman on the beach’ inspires the design of new Dodge Viper sports car

Article by Christian A., on January 14, 2011

The new Dodge Viper sports car, which is meant to rival Porsche SE's cars and General Motors Co.'s Corvette, is “drop-dead beautiful,” according to Chrysler Group LLC.

“A naked woman on the beach” is said to be the inspiration of the new Viper’s appearance. Ralph Gilles, the head of Chrysler's design, told reporters at the Automotive News World Congress that the car will be released next year as a 2013 model-year vehicle.

Gilles, who also serves as head of the Dodge brand, said that Chrysler, which is managed by Italy's Fiat SpA, seeks to attract buyers from Porsches and the Chevrolet Corvette.

Gilles also said that as the new Viper will be profitable, its sales volume isn't important. Researcher Autodata Corp. determined that Chrysler sold 392 Vipers in 2010, 482 in 2009 and 1,172 in 2008. Rebecca Lindland, an industry analyst with IHS Automotive, said that Dodge has to “do more” to make consumers aspire for the Viper.

She added that the redesign gives them a chance to “make it a renaissance of that vehicle.” She believes that there aren’t many younger people (under 45) who desire to drive a Corvette or a Viper.

Production of the sports car ended in July but under Chrysler’s five-year turnaround plan, it’s possible that it will come back in 2012. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
It’s not a bird. It’s not a plane. It’s Kris Singh’s blue carbon flying machine! Time stood still for a few minutes after the extremely rare Pagani Huayra BC Macchina...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries