‘A naked woman on the beach’ inspires the design of new Dodge Viper sports car

Article by Christian Andrei, on January 14, 2011

The new Dodge Viper sports car, which is meant to rival Porsche SE's cars and General Motors Co.'s Corvette, is “drop-dead beautiful,” according to Chrysler Group LLC.

“A naked woman on the beach” is said to be the inspiration of the new Viper’s appearance. Ralph Gilles, the head of Chrysler's design, told reporters at the Automotive News World Congress that the car will be released next year as a 2013 model-year vehicle.

Gilles, who also serves as head of the Dodge brand, said that Chrysler, which is managed by Italy's Fiat SpA, seeks to attract buyers from Porsches and the Chevrolet Corvette.

Gilles also said that as the new Viper will be profitable, its sales volume isn't important. Researcher Autodata Corp. determined that Chrysler sold 392 Vipers in 2010, 482 in 2009 and 1,172 in 2008. Rebecca Lindland, an industry analyst with IHS Automotive, said that Dodge has to “do more” to make consumers aspire for the Viper.

She added that the redesign gives them a chance to “make it a renaissance of that vehicle.” She believes that there aren’t many younger people (under 45) who desire to drive a Corvette or a Viper.

Production of the sports car ended in July but under Chrysler’s five-year turnaround plan, it’s possible that it will come back in 2012. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016