‘A naked woman on the beach’ inspires the design of new Dodge Viper sports car

Article by Christian A., on January 14, 2011

The new Dodge Viper sports car, which is meant to rival Porsche SE's cars and General Motors Co.'s Corvette, is “drop-dead beautiful,” according to Chrysler Group LLC.

“A naked woman on the beach” is said to be the inspiration of the new Viper’s appearance. Ralph Gilles, the head of Chrysler's design, told reporters at the Automotive News World Congress that the car will be released next year as a 2013 model-year vehicle.

Gilles, who also serves as head of the Dodge brand, said that Chrysler, which is managed by Italy's Fiat SpA, seeks to attract buyers from Porsches and the Chevrolet Corvette.

Gilles also said that as the new Viper will be profitable, its sales volume isn't important. Researcher Autodata Corp. determined that Chrysler sold 392 Vipers in 2010, 482 in 2009 and 1,172 in 2008. Rebecca Lindland, an industry analyst with IHS Automotive, said that Dodge has to “do more” to make consumers aspire for the Viper.

She added that the redesign gives them a chance to “make it a renaissance of that vehicle.” She believes that there aren’t many younger people (under 45) who desire to drive a Corvette or a Viper.

Production of the sports car ended in July but under Chrysler’s five-year turnaround plan, it’s possible that it will come back in 2012. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries