Ford has always placed consumer needs above all else in its auto manufacturing efforts. And being pioneers in the field, Ford is aware that the number one consideration in SUV decision making is exterior appearance.
In an effort to provide SUV buyers a sportier SUV option, Ford announced the newest addition to its full-size SUV lineup for 2017 -- the new Explorer XLT Sport Appearance Package, expanding the Explorer series to six models.
The other five models are base, XLT, Limited, Sport and the Platinum edition. A trend emerge from past sales data, with buyers preferring the more sporty and exclusive versions of the Explorer series. Explorer Sport and Platinum models are the top two models accounting for around 30 percent sales in the US. With the new XLT Sport Appearance Package, potential buyers have an additional option to choose from, with the new model’s sportier exteriors.
Reflecting its customer’s preference, Ford will likewise introduce within this year a new 2017 Ford Escape which will feature a Sport Appearance Package as well. According to Omar Odeh, Explorer brand marketing manager, Ford is always cognizant of this particular customer preference and the introduction of the XLT Sport Appearance Package is the company’s response to this need.
The new Explorer package offers the following features: 20-inch Magnetic Gray wheels; Magnetic Gray grille; Magnetic Gray mirror caps; Magnetic Gray rear appliqué; Ebony Black side cladding; Black roof rack; Explorer badge in the hood; Dark Earth Gray leather front seats with bolsters done by Salerno, Dark Earth Gray Miko suede for seat back uppers and inserts with Umber scrim, door trim inserts, Umber contrast stitching; Floor mats with Explorer logo.
In addition, standard XLT features such as 3.5 liter V6 engine, Intelligent Access with push-button start, LED fog lamps, SYNC3 and 10-way power driver’s seat with lumbar support, grace the new 2017 Sport Appearance Package as well.
According to Odeh, the Explorer group has closely collaborated with Ford Design to capture the unique colors, wheels and interiors that SUV customers are looking for.