The sporting Abarth 500 was named in the top three lowest depreciating cars in the UK, according to a new survey. This proves the effectiveness of the brand’s strategy for its cars to have long-term value. Valuation specialists CAP, who conducted the survey, published the results in the Auto Express edition that came out on March 21.
The Abarth 500, which can go as fast as 128mph, came in at third place behind the Audi Q5 and Skoda Yeti. The survey found that the Abarth 500 has an average resale value of 60% of its list price, based on three years or 30,000 miles use.
This recognition is indicative of Abarth’s efforts to hold off depreciation as much as possible. Since its July 2008 launch, the performance arm of Fiat Group Automobiles has promptly earned a reputation as an appealing brand that consumers wish to own and drive and not just for a short period or only with heavy discounts. Ivan Gibson, head of Abarth in the UK, said that from the beginning, the Abarth brand was designed to offer long-term value.
He explained that Abarth drivers have always had a sustainable cost of ownership and so he isn’t surprised that the Abarth 500 did well in this study. He also descried the car to be timeless and very appealing.
The Abarth 500 is equipped with a 1.4-litre 16-valve turbocharged engine, which offers a maximum 135 bhp at 5500 rpm and has a peak torque of 206 Nm (152 lb ft) at 3000 rpm, when it is in ‘Sport’ mode. The Abarth 500 meets Euro 5 environmental standards and returns 43.4 mpg (Combined Cycle). It has a CO2 emissions level of only 155 g/km. The Abarth 500 range has a starting price of £14,461 (OTR) for its 1.4 T-Jet.