Abarth’s much-talked “Make It Your Race” televised racing challenge will return this year. Open to all novice racing drivers, “Make It Your Race” is a social talent show that calls on aspiring racing drivers across Europe – entailing 10 countries including the United Kingdom – to showcase their driving skills on the track.
Last year’s edition of the “Make It Your Race” was able to attract over 30,000 applicants from six countries, and this year’s program is expected to be much larger as it opens up to look for Designers, Bloggers and Paddock Girls. Interested participant could file their applications through the Internet.
Participants will be made to take on a number of qualification stages until four rookie drivers per country are invited to a “Boot Camp” in Italy. The boot camp will yield seven finalists, who will race against each other in a final showdown that will be a part of the Trofeo Abarth race series. The final race will provide the finalists with the opportunity to pilot through the iconic Monza circuit in Italy.
“Make It Your Race” will indeed be a tough challenge for any aspiring racer, considering the competition in which he will be against. However, the top driver of the racing challenge will be able to bring a very tempting reward -- a new Abarth 500. Applicants have until July 15, 2013 to register themselves for the racing challenge.
For those who do not want to race but wants to take part in the “Make It Your Race” event, they could register in other competitions designed to complement the driving contest. Abarth is also looking for best persons in the category of “Design,” which involves designing the livery of the racing car; “Storytelling,” which entails becoming the series’ official blogger; “Paddock Girl,” which rewards the winner by having her become an official member of the grid crew; for “Mechanics,” which provides one a chance to become a MIYR mechanic in the pit lane of Monza. The carmaker’s current vehicle lineup including the Abarth 500, top Abarth 500C, 595 Turismo and 595 Competizione versions, the Abarth Punto Evo and Abarth Punto Evo Supersport.