Acura considering all-wheel drive (AWD) as standard on all vehicles

Article by Andrew Christian, on October 14, 2014

Acura wants to be reborn, and it is looking at Subaru as a benchmark on how it should be reinvented. Acura is particularly looking to adopt a formula that Subaru has taken to become and remain successful in the United States – offering and marketing all-wheel-drives. Honda’s premium brand now offers awd on half of its offerings, and is now intending to make the technology a standard on all its vehicles.

"I think that's the way we should go," said Koichi Fukuo, Acura's top global executive. However, transforming its vehicle lineup into an all-awd offering might take more time as the brand has just renewed all its volume nameplates in the past three years.

Actually, the Acura Business Planning Office has been supporting the awd plan as part of the brand’s bid to boost sales. Fukuo admitted that while much of the plan is in limbo, a number of elements are showing up.

For instance, Acura is now planning to offer more powerful engines, just a shy away from V-8 and V-10s. Fukuo added that Acura will scrap rear-wheel-drive layouts.

He noted that that as a premium brand, Acura needs something different from its rivals – although they are also offering awd models.

In fact, the best-selling premium brand in the US, BMW, had 58 percent of its sold vehicles in the first nine months of 2014 fitted with awd. On the other hand, 90 percent of Audi vehicles sold in the US in the same period were awd models. [source: automotive news - sub. required]

Topics: acura, awd

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Mercedes-Benz Vans, one of the world’s top van makers, has just launched adVANce, which is their strategic transport industry initiative for the future. With this, the division analytically considers its...
by - September 29, 2016
In 2007, when Nissan first introduced the R35 Nissan GT-R at the 2007 Los Angeles Auto Show, the car carried with intense power and a price tag of $78,000. Up...
by - September 29, 2016
Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016