Acura considering all-wheel drive (AWD) as standard on all vehicles

Article by Christian A., on October 14, 2014

Acura wants to be reborn, and it is looking at Subaru as a benchmark on how it should be reinvented. Acura is particularly looking to adopt a formula that Subaru has taken to become and remain successful in the United States – offering and marketing all-wheel-drives. Honda’s premium brand now offers awd on half of its offerings, and is now intending to make the technology a standard on all its vehicles.

"I think that's the way we should go," said Koichi Fukuo, Acura's top global executive. However, transforming its vehicle lineup into an all-awd offering might take more time as the brand has just renewed all its volume nameplates in the past three years.

Actually, the Acura Business Planning Office has been supporting the awd plan as part of the brand’s bid to boost sales. Fukuo admitted that while much of the plan is in limbo, a number of elements are showing up.

For instance, Acura is now planning to offer more powerful engines, just a shy away from V-8 and V-10s. Fukuo added that Acura will scrap rear-wheel-drive layouts.

He noted that that as a premium brand, Acura needs something different from its rivals – although they are also offering awd models.

In fact, the best-selling premium brand in the US, BMW, had 58 percent of its sold vehicles in the first nine months of 2014 fitted with awd. On the other hand, 90 percent of Audi vehicles sold in the US in the same period were awd models. [source: automotive news - sub. required]

Topics: acura, awd

If you liked the article, share on:

Pin It

Comments

Recommended

Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries