Acura considering all-wheel drive (AWD) as standard on all vehicles

Article by Christian A., on October 14, 2014

Acura wants to be reborn, and it is looking at Subaru as a benchmark on how it should be reinvented. Acura is particularly looking to adopt a formula that Subaru has taken to become and remain successful in the United States – offering and marketing all-wheel-drives. Honda’s premium brand now offers awd on half of its offerings, and is now intending to make the technology a standard on all its vehicles.

"I think that's the way we should go," said Koichi Fukuo, Acura's top global executive. However, transforming its vehicle lineup into an all-awd offering might take more time as the brand has just renewed all its volume nameplates in the past three years.

Actually, the Acura Business Planning Office has been supporting the awd plan as part of the brand’s bid to boost sales. Fukuo admitted that while much of the plan is in limbo, a number of elements are showing up.

For instance, Acura is now planning to offer more powerful engines, just a shy away from V-8 and V-10s. Fukuo added that Acura will scrap rear-wheel-drive layouts.

He noted that that as a premium brand, Acura needs something different from its rivals – although they are also offering awd models.

In fact, the best-selling premium brand in the US, BMW, had 58 percent of its sold vehicles in the first nine months of 2014 fitted with awd. On the other hand, 90 percent of Audi vehicles sold in the US in the same period were awd models. [source: automotive news - sub. required]

Topics: acura, awd

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries