Acura developing iPad app for car dealerships to speed up the selling process

Article by Christian A., on November 9, 2010

This January, Acura will start offering an iPad application that that will help dealerships hasten the selling process. This application will be a stripped-down version of its consumer Web site.

Dave Heath, Acura senior manager of sales communications, said that the application will distill talking points and have quick videos available to help make the sale.

Heath said that the iPad will provide “short little bits of communications." Acura had been trying to develop a smart-phone application for salespeople but it realized that it wouldn’t be effective because of the small screen and the fact that there has to be some personal space between the salesperson and customer.

However, the iPad’s simple navigation and large drop-down menus mean that salespeople can navigate the app while discussing with customers. The software also includes a section for post-sale vehicle delivery.

Heath added that the application would allow salespeople to explain things like 'Super Handling All-Wheel Drive' or the 'ACE' body structure – things that can’t be seen. He said that the device will not be taking over but will be assisting the sales process.

Apple’s iPad has been on the market for about six months but already, luxury brands are integrating it into their retail sales, delivery, service and finance operations. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries