Acura developing iPad app for car dealerships to speed up the selling process

Article by Christian Andrei, on November 9, 2010

This January, Acura will start offering an iPad application that that will help dealerships hasten the selling process. This application will be a stripped-down version of its consumer Web site.

Dave Heath, Acura senior manager of sales communications, said that the application will distill talking points and have quick videos available to help make the sale.

Heath said that the iPad will provide “short little bits of communications." Acura had been trying to develop a smart-phone application for salespeople but it realized that it wouldn’t be effective because of the small screen and the fact that there has to be some personal space between the salesperson and customer.

However, the iPad’s simple navigation and large drop-down menus mean that salespeople can navigate the app while discussing with customers. The software also includes a section for post-sale vehicle delivery.

Heath added that the application would allow salespeople to explain things like 'Super Handling All-Wheel Drive' or the 'ACE' body structure – things that can’t be seen. He said that the device will not be taking over but will be assisting the sales process.

Apple’s iPad has been on the market for about six months but already, luxury brands are integrating it into their retail sales, delivery, service and finance operations. [via autonews - sub. required]

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