Acura developing iPad app for car dealerships to speed up the selling process

Article by Christian Andrei, on November 9, 2010

This January, Acura will start offering an iPad application that that will help dealerships hasten the selling process. This application will be a stripped-down version of its consumer Web site.

Dave Heath, Acura senior manager of sales communications, said that the application will distill talking points and have quick videos available to help make the sale.

Heath said that the iPad will provide “short little bits of communications." Acura had been trying to develop a smart-phone application for salespeople but it realized that it wouldn’t be effective because of the small screen and the fact that there has to be some personal space between the salesperson and customer.

However, the iPad’s simple navigation and large drop-down menus mean that salespeople can navigate the app while discussing with customers. The software also includes a section for post-sale vehicle delivery.

Heath added that the application would allow salespeople to explain things like 'Super Handling All-Wheel Drive' or the 'ACE' body structure – things that can’t be seen. He said that the device will not be taking over but will be assisting the sales process.

Apple’s iPad has been on the market for about six months but already, luxury brands are integrating it into their retail sales, delivery, service and finance operations. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016
Wondering what the Fantasy Gift in Neiman Marcus’ annual Christmas Book this year could be? If you are generous enough to give others or yourself this special present, then behold...
by - October 24, 2016
It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016