American Honda Motor Co. will feature comedy and popular celebrities in a pair of 1-minute TV advertisements to be aired during the Super Bowl. An Acura spot will have comedian Jerry Seinfeld who commits the most outrageous acts to bribe the person who has the rights to the first 2015 Acura NSX supercar. This spot is the first Super Bowl appearance for the brand.
Meanwhile, Matthew Broderick will be seen resuming his role as high school truant Ferris Bueller, calling in sick to an acting performance but spending the day driving around in a Honda CR-V crossover. The two commercials will have 30-second variants that will be aired on TV through spring. There will also be links to social media and "Easter egg" prize hunts.
Extended variants and outtakes will be available on Honda's YouTube channel. The automaker is attempting to drive traffic to Acura and Honda websites and showrooms in an effort to bounce back from the earthquake-related inventory shortages last year. American Honda's chief marketing officer Mike Accavitti related that they want to entertain and engage the audience into the brand as well as generate "buzz and excitement." He added that the advertisements communicate the product, brand and message "in a memorable way" to their target audience "in a relevant way."
As mentioned, the CR-V spot shows Broderick calling in sick to his agent, but spends the day avoiding him while driving a CR-V between a roller-coaster ride, a museum tour and singing in a parade. This spot features the Bluetooth hands-free connectivity of the CR-V. It also highlights a true test of the suspension that fans of Ferris Bueller's Day Off will be pleased about. Todd Phillips directed the spot. He was popular for his work on Old School and The Hangover. The backing music for this spot is "Oh Yeah," by Yello.
Showing off their twin-turbocharged engine at the North American International Auto Show in 2015, Acura was able make good on its promise twenty-five years ago and deliver a follow up to the NSX supercar which did indeed turn heads and completely change the game. The Acura NSX was produced and developed in the U.S. and became the start of something new and special.
Incorporating details from other developments in the range, the NSX is a sports hybrid supercar which carries many of the design traits which made the previous iteration so popular. Displayed in scintillating red at the Auto Show, Acura is ready to take custom orders now and customise the vehicle to suit anyone’s taste.
Looking under the hood reveals why the original broke so many world records. The NSX promises to do the same.
By deliberately going against traditional avenues of thought when it comes to their approach, the designers have created a powerful V6 engine with 9-speeds realised through a dual clutch transmission. This 75 degree DOHC has the three electric motor Sport Hybrid system and due to the reduction in weight through the use of lighter materials it provides a more responsive, more powerful engine at a fraction of the kilograms in comparison with other supercars.
These innovative design choices were undertaken to bring the sports car experience to more people and change perceptions on the people who do drive them.
This a vehicle built for the driver but in doing so, Acura has once again proven why it’s the master of the roads.