Acura RDX, ILX hold Best Retained Value award for 2015

Article by Christian Andrei, on June 24, 2015

Acura was given a Best Retained Value award from, its fourth year in a row. The model-level winners are Acura gateway models 2015 ILX sedan and RDX sport-utility. To get this award, the brand surpassed all the other luxury brands that were eligible. 2015 Best Retained Value model-level awards were handed out to 2015 Acura ILX sedan and 2015 Acura RDX sport-utility vehicle. In the 2015 Best Retained Value awards, Acura is at the top of all eligible luxury brands with the highest projected residual value of 46.9% after having been owned for five years. chose the brand award winners based on the highest projected residual values after five years according to their average True MarketValue (TMV) price when sold as new.

Mike Accavitti, senior vice president and general manager of the Acura Division, said that having topped the rankings for projected retained value for eligible luxury brands for four consecutive years validates how it has focused on giving a “truly outstanding customer experience” to its vehicle owners.

He added that Acura is able to establish the benchmark in the luxury segment by giving customers a distinct mixture of “luxury and performance, leading-edge safety technology and exceptional long-term quality, reliability and durability."

From the start of the year through May 2015, Acura grew considerably, with a 16.1% sales gain. Overall Acura sedan sales went up by 43.5% compared to the previous year because of a rise in demand for the Acura TLX luxury sport sedan and sporty gateway ILX.

Sales records continue to be broken by Acura light trucks. The RDX achieved an all-time record sales record of 5,343 units, which when added to sales of the MDX led to sales of 10,764 Acura luxury SUVs last May. Acura’s redesigned 2016 ILX sedan and 2016 RDX sport-utility vehicle have already been launched.

Improvements on the 2016 RDX include better performance, more luxury items, and more advanced safety features. It comes with more powerful 3.5-liter i-VTEC V-6 engine, a set of standard Jewel Eye LED projector headlights and LED taillights, and a broader array of AcuraWatch safety and driver-assistive technologies to choose from.

Acura reimagined the ILX for 2016. It comes with additional luxurious and technology features, including a 2.4-liter, direct-injected i-VTEC engine with 8-speed DCT, as well as sporty styling that gives a more youthful look.

For a brand to qualify for an 2015 Best Retained Value Brand Award, it has to have already sold at least 100,000 unit sales in 2014 as well as have eligible models that compete in at least four vehicle-type categories.

Every model year 2015 vehicle that arrived by the end of last year and accomplished unit sales in February 2015 that made up for at least 25% of average unit sales for the models in its vehicle type category qualified for the 2015 model-level Best Retained Value Awards.

Edmunds used the body type segment for every model’s vehicle type category for the 2015 awards. In some categories, it used the size of the model within its body type segment. While in others, the model's price and/or its competitive segment were used.

Press Release

Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fourth Straight Year, According to

In the area of projected retained value, Acura has again taken the luxury crown, earning a Best Retained Value® award from, ahead of all other eligible luxury brands, for the fourth consecutive year. The 2015 Acura ILX sedan and 2015 Acura RDX sport-utility vehicle also received 2015 Best Retained Value® model-level awards. Acura tops all eligible luxury brands with the highest projected residual value of 46.9 percent after five years of ownership in the 2015 Best Retained Value® awards. Brand award winners are selected based on having the highest projected residual values after five years based on their average True MarketValue® (TMV®) price when sold as new.

"Topping the Edmunds rankings for projected retained value for eligible luxury brands for four straight years is an important validation of our total focus on delivering a truly outstanding customer experience in every facet of what it means to own an Acura vehicle," said Mike Accavitti, senior vice president and general manager of the Acura Division. "Acura products continue to set the benchmark in the luxury market by providing customers with a unique combination of luxury and performance, leading-edge safety technology and exceptional long-term quality, reliability and durability."

Acura growth continues at a blistering pace in the U.S., with a sales gain of 16.1 percent through May of 2015. On the sedan front, the Acura TLX luxury sport sedan and sporty gateway ILX have helped boost overall Acura sedan sales to a 43.5 percent increase over the previous year. Acura light trucks, the hottest one-two punch in the luxury SUV game, continue to set records, with the RDX reaching an all-time record sales record of 5,343 units, combining with the popular MDX to produce sales of 10,764 Acura luxury SUVs in May.

Acura has launched a redesigned 2016 ILX sedan and 2016 RDX sport-utility vehicle. The 2016 RDX offers more performance, luxury appointments and advanced safety technology than ever, including a new, more powerful 3.5-liter i-VTEC® V-6 engine, standard Jewel Eye™ LED projector headlights and LED taillights and an expanded list of available AcuraWatch™ safety and driver-assistive technologies. For 2016, the Acura ILX has been reimagined – with even more features, more leading-edge technology and a major injection of Acura DNA, including an all new high-performance 2.4-liter, direct-injected i-VTEC® engine with 8-speed DCT, added luxurious appointments and more youthful, sporty styling.

To be eligible for an 2015 Best Retained Value Brand Award®, a brand must have had more than 100,000 unit sales in 2014 and have eligible models competing within at least four vehicle-type categories. Each model year 2015 vehicle that was launched by the end of 2014 and achieved unit sales in February 2015 that represented at least 25 percent of average unit sales for the models in its vehicle type category, was eligible for this year's model-level Best Retained Value® Awards. Edmunds determined each model's vehicle type category for the 2015 awards based on its body type segment; for certain categories, the size of the model within its body type segment; and for certain categories, the model's price and/or its competitive segment.

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