Acura shows the NSX Roadster from The Avengers

Article by Christian Andrei, on April 8, 2012

Any brand would be psyched to be linked with the most anticipated movie this summer -- The Avengers -- right now. Acura is one such lucky automaker and in fact, it has announced the details of its promotional campaign with Marvel Entertainment, LLC. Acura had run a very successful campaign with the movie THOR last year.

Acura hopes to achieve even more recognition with its upcoming role as the official vehicle of S.H.I.E.L.D., which, as any geek would tell you, is the international peacekeeping agency of the Marvel Universe. Throughout this movie, Acura vehicles would be seen while being driven by S.H.I.E.L.D. agents. The models that will make an appearance are the MDX, ZDX and TL models as well as the totally redesigned 2013 RDX.

Furthermore, Acura built a convertible sports car just for this film. Susie Rossick, Acura Brand Manager, said that Acura’s role as S.H.I.E.L.D.’s official vehicle emphasizes its brand philosophy of innovation and advancement. At the same time, it boosts the excitement for the arrival of the new ILX, RDX and NSX supercar concept products. Acura’s campaign for The Avengers was launched on April 4 at the New York Auto Show where Acura displayed a militarized S.H.I.E.L.D.-Edition MDX beside a S.H.I.E.L.D. Agent Product Specialist. Agent street teams are set to make an appearance at PAX East, Boston and C2E2, Chicago.

On April 11 at the world premiere of the movie where Acura is the exclusive automotive sponsor, there will be a special stunt. The stars of the film will also be transported to the premiere at the El Capitan Theatre in Hollywood on board a fleet of Acura vehicles to create an impressive entrance to the red carpet. SHIELDops.com is the hub of Acura's national advertising campaign for The Avengers. Users of this site can go up the ranks of S.H.I.E.L.D. by testing Avengers-inspired technology installed on S.H.I.E.L.D.-Edition Acura vehicles. These tests happen in various combat simulation environments that match the four main characters: Iron Man, Hulk, Captain America and Thor.

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