McLaren is offering a new experience for McLaren P1 fans and enthusiasts through an interactive Web site called “Designed by Air.” Highlighting the aerodynamic design of the McLaren P1, the Web site provides participants a thorough tour of the McLaren P1 as it is ‘born’ from raw metallic and carbon elements and crafted by airflow.
The interactive online experience takes participants on a journey of a McLaren P1 inside a wind tunnel, underlining the aerodynamic focus of the vehicle’s design. The immersing and engaging journey continues to more sections until it reveals an interactive 3D model that provides more information about its thoroughly designed aerodynamic features.
The online interactive experience, which is inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, presents the McLaren P1 cruising in different simulated environments -- urban, alpine, highway and track – all of which are aimed at detailing the vehicle’s active aerodynamic systems that adjust and adapt to provide optimum performance for any driving condition.
The ‘Designed by Air’ McLaren P1 online interactive experience is socially enabled and comes with a final section ‘Future Chapters’ that invites participants to ‘like’, share and register ahead of future updates on the McLaren P1’s interior and performance features.
According to Frank Stephenson, Design Director at McLaren Automotive, their main objective with the McLaren P1 was to design the “best driver’s car in the world,” on road and track.
He noted that managing air flow in and around the McLaren P1’s bodywork and optimizing aerodynamics was the key in achieving the goal. He said that this design philosophy resulted to the “highly unique and emotive shape” of the car. The online ‘Designed by Air’ experience is the first of a two-part series telling the story behind the McLaren P1’s design. Online interactive experience can be found at designedbyair.com