Aerodynamic design of McLaren P1 highlighted in interactive site

Article by Anita Panait, on May 6, 2013

McLaren is offering a new experience for McLaren P1 fans and enthusiasts through an interactive Web site called “Designed by Air.” Highlighting the aerodynamic design of the McLaren P1, the Web site provides participants a thorough tour of the McLaren P1 as it is ‘born’ from raw metallic and carbon elements and crafted by airflow.

The interactive online experience takes participants on a journey of a McLaren P1 inside a wind tunnel, underlining the aerodynamic focus of the vehicle’s design. The immersing and engaging journey continues to more sections until it reveals an interactive 3D model that provides more information about its thoroughly designed aerodynamic features.

The online interactive experience, which is inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, presents the McLaren P1 cruising in different simulated environments -- urban, alpine, highway and track – all of which are aimed at detailing the vehicle’s active aerodynamic systems that adjust and adapt to provide optimum performance for any driving condition.

The ‘Designed by Air’ McLaren P1 online interactive experience is socially enabled and comes with a final section ‘Future Chapters’ that invites participants to ‘like’, share and register ahead of future updates on the McLaren P1’s interior and performance features.

According to Frank Stephenson, Design Director at McLaren Automotive, their main objective with the McLaren P1 was to design the “best driver’s car in the world,” on road and track.

He noted that managing air flow in and around the McLaren P1’s bodywork and optimizing aerodynamics was the key in achieving the goal. He said that this design philosophy resulted to the “highly unique and emotive shape” of the car. The online ‘Designed by Air’ experience is the first of a two-part series telling the story behind the McLaren P1’s design. Online interactive experience can be found at designedbyair.com

Press Release

McLAREN P1: ‘DESIGNED BY AIR’ INTERACTIVE EXPERIENCE UNLEASHED

The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, entitled ‘Designed by Air’, is the first of a two part series telling the extraordinary story behind the car’s design.

The website offers participants a detailed insight as the car is ‘born’ from raw metallic and carbon elements and is crafted by airflow. The journey evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the design.

Expanding into further sections, the story behind the design of the McLaren P1™ reveals an interactive 3D model with further information about the finely honed aerodynamic features. The immersive experience, inspired by McLaren Automotive Design Director Frank Stephenson’s biomimicry design philosophy, showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.

The ‘Designed by Air’ McLaren P1™ experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

Frank Stephenson, Design Director at McLaren Automotive explains: “Our main objective with the McLaren P1™ was to design the best driver’s car in the world, on road and track. Managing air flow in and around the car’s bodywork and optimising aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.

“The online ‘Designed by Air’ experience developed for the McLaren P1™ captures the essence and detail of the car’s aerodynamic design in an immersive and engaging way.”

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