Aging lineup blamed for declining European sales at Chevrolet

Article by Anita Panait, on June 10, 2013

As the economic crisis in Europe continue to strip consumers of their buying power, vehicle buyers in Europe look for more affordable smaller vehicles. This sales trend should have help Chevrolet push more sales in the region. It is armed with smaller and more affordable models like the Spark/Matiz minicar and the Aveo subcompact.

Sadly, though, Chevrolet took the other way around – sales of its smaller vehicles shrank further in Europe. In the first four months of 2013, Chevrolet only sold 12,245 units of the Spark/Matiz in Europe, for a decline of 37 percent, according to figures from JATO Dynamics. The carmaker also sold only 10,235 units of the Aveo in the January-April 2013 period, for a dive of 44 percent.

The sales declines of these models, which account for almost half of the brand's volume, dragged down Chevrolet’s sales by 33 percent to 45,706 in a European market that shrank only by 7 percent, according to industry body ACEA.

Dismal sales in the first four months of 2013 also resulted to a flinch in its market share to 1.1 percent. In contrast, budget rivals like Dacia and Kia managed to grow in Europe in the first four months of 2013. Dacia posted an 18-percent surge in sales in Europe to 90,162, while Kia logged a 4-percent hike in volume to 112,795.

According to analysts, Chevrolet’s dismal results in Europe could be attributed to the fact that it is offering an aging product lineup as well as it pays little attention on the Europe.

Most of Chevrolet’s vehicles sold in Europe are built by GM Daewoo in South Korea. On the other hand, South Korean carmakers Hyundai and Kia have design and engineering centers in Germany and sites in the Czech Republic and Slovakia. The Dacia brand, meanwhile, is based in Romania. According to Ian Fletcher, senior analyst at IHS Automotive, Chevrolet is not helped by products that “aren't going to set the world on fire” compared with Hyundai and Kia. [source: automotive news - sub. required]

Topics: europe, chevrolet, sales

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016