Alain Visser is Chevrolet’s new global marketing vice president

Article by Christian A., on February 10, 2012

Opel announced that Alain Visser, its sales and marketing chief, was promoted to Chevrolet's global marketing vice president. In a statement, Opel said that Visser will be handling the marketing of Chevrolet in all markets outside North and South America. He will be tasked with determining Chevrolet's brand differentiation strategy.

He will supervise marketing strategies and will seek the improved alignment in Chevrolet's markets outside America. Visser was with Opel for eight years. Opel CEO Karl-Friedrich Stracke expressed thanks to Visser for his "extraordinary contribution" and for having facilitated Opel’s repositioning.

Stracke also credited Visser for “substantially” improving the brand’s image. Visser’s new assignment takes effect on March 1. He will report to Joel Ewanick, the chief marketing officer of General Motors Co. Visser, originally from Belgium, began his automotive career in 1987 with Ford in Belgium. He joined Opel in 2004 and was named to the brand's management board in 2006.

Visser’s promotion is the third change in Opel’s management during the past two weeks. On April 1, Thomas Sedran was named to the recently created management as head of operations, business development and corporate strategy.

On February 1, GM's China communications boss Johan Willems joined the Opel management board as the head of communications. To reverse its losses, it’s believed that Opel will implement a major new restructuring program. It’s estimated that GM will report a loss of over $300 million for Opel, its Germany-based unit, next week.

Topics: chevrolet, marketing

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries