Alan Mulally puts on hold a new Ford coupe slotted under the Mustang

Article by Christian A., on December 4, 2012

Ford boss Alan Mulally has reportedly turned down a proposal to build a new coupé that will be slotted under the Mustang because of the weak global economy. According to insiders, a design was created based on Ford’s existing core global platforms. But upon studying the business case for this coupé, Mulally concluded that the market for specialised models like this is too parlous for it to be feasible.

Even if the next Mustang is being developed for worldwide markets, Ford of Europe believes that its sales potential in the EU will be restricted because of its size, price and poor fuel economy. It has yet to be confirmed where the proposed coupé will be positioned when it comes to size, price and performance. In terms of profitability, coupés are risky models.

Their overall volumes are comparatively low and they have a tendency to have short lives. Many believe that Ford needs a more attractive halo car to compete with the rising number of MPVs and SUVs.

The all-new Ford Mustang is revealed around the globe simultaneously in six cities within four continents. The iconic pony car is packed with innovative technologies and delivers performance with world-class levels.

According to Raj Nair, group VP for global product development at Ford, the Ford Mustang inspires passion in a way no other car could. Its visceral look, performance, and sound are relatable to the people, regardless of whether they have ever driven one. “It is more than just a car; the Mustang is Ford’s heart and soul,” he said.

Moreover, the impact of the Ford Mustang goes beyond the more than 9 million cars that were sold throughout its 50 years of production. The car has appeared thousands of times in film, music, television, and video games. Plus, it is the most-liked vehicle in the world, as can be seen on Facebook. Now, for the very first time, Ford is bringing the Mustang to customers in Europe and Asia.

Jim Farley, executive VP for global marketing, sales & service at Ford, said that they crafted the car to create a contemporary interpretation of the Ford Mustang, which has become one American automotive icon symbolizing freedom and optimism for people around the world.

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries