Ford boss Alan Mulally has reportedly turned down a proposal to build a new coupé that will be slotted under the Mustang because of the weak global economy. According to insiders, a design was created based on Ford’s existing core global platforms. But upon studying the business case for this coupé, Mulally concluded that the market for specialised models like this is too parlous for it to be feasible.
Even if the next Mustang is being developed for worldwide markets, Ford of Europe believes that its sales potential in the EU will be restricted because of its size, price and poor fuel economy. It has yet to be confirmed where the proposed coupé will be positioned when it comes to size, price and performance. In terms of profitability, coupés are risky models.
Their overall volumes are comparatively low and they have a tendency to have short lives. Many believe that Ford needs a more attractive halo car to compete with the rising number of MPVs and SUVs.
The all-new Ford Mustang is revealed around the globe simultaneously in six cities within four continents. The iconic pony car is packed with innovative technologies and delivers performance with world-class levels.
According to Raj Nair, group VP for global product development at Ford, the Ford Mustang inspires passion in a way no other car could. Its visceral look, performance, and sound are relatable to the people, regardless of whether they have ever driven one. “It is more than just a car; the Mustang is Ford’s heart and soul,” he said.
Moreover, the impact of the Ford Mustang goes beyond the more than 9 million cars that were sold throughout its 50 years of production. The car has appeared thousands of times in film, music, television, and video games. Plus, it is the most-liked vehicle in the world, as can be seen on Facebook. Now, for the very first time, Ford is bringing the Mustang to customers in Europe and Asia.
Jim Farley, executive VP for global marketing, sales & service at Ford, said that they crafted the car to create a contemporary interpretation of the Ford Mustang, which has become one American automotive icon symbolizing freedom and optimism for people around the world.