Alan Mulally puts on hold a new Ford coupe slotted under the Mustang

Article by Christian A., on December 4, 2012

Ford boss Alan Mulally has reportedly turned down a proposal to build a new coupé that will be slotted under the Mustang because of the weak global economy. According to insiders, a design was created based on Ford’s existing core global platforms. But upon studying the business case for this coupé, Mulally concluded that the market for specialised models like this is too parlous for it to be feasible.

Even if the next Mustang is being developed for worldwide markets, Ford of Europe believes that its sales potential in the EU will be restricted because of its size, price and poor fuel economy. It has yet to be confirmed where the proposed coupé will be positioned when it comes to size, price and performance. In terms of profitability, coupés are risky models.

Their overall volumes are comparatively low and they have a tendency to have short lives. Many believe that Ford needs a more attractive halo car to compete with the rising number of MPVs and SUVs.

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries