Ford boss Alan Mulally has reportedly turned down a proposal to build a new coupé that will be slotted under the Mustang because of the weak global economy. According to insiders, a design was created based on Ford’s existing core global platforms. But upon studying the business case for this coupé, Mulally concluded that the market for specialised models like this is too parlous for it to be feasible.
Even if the next Mustang is being developed for worldwide markets, Ford of Europe believes that its sales potential in the EU will be restricted because of its size, price and poor fuel economy. It has yet to be confirmed where the proposed coupé will be positioned when it comes to size, price and performance. In terms of profitability, coupés are risky models.
Their overall volumes are comparatively low and they have a tendency to have short lives. Many believe that Ford needs a more attractive halo car to compete with the rising number of MPVs and SUVs.