Alfa Romeo’s 4C has a retail price of 53,000 euros in Italy, comparable to the prices of the potential rival cars built by Porsche and Lotus. Alfa is in the process of rolling out the 240-hp 4C throughout Europe. It will also be launched in the second quarter of 2014 as part of Alfa's comeback in the U.S. market. To those who don’t know, Alfa left the U.S. in 1995. Alfa intends to produce 3,500 units a year of the rear-drive, two-seat 4C.
The coupe will be a halo car for Alfa Romeo (Fiat's sporty brand). Alfa has not released a new product recently and offers just two products – the MiTo minicar and Giulietta compact hatchback. Industry association ACEA said that Alfa’s sales in the EU and EFTA markets dropped by 31% in the first eight months to 44,866 units.
In comparison, the 275-hp Porsche Cayman has a starting price of 55,090 euros in Italy. The Cayman is longer and heavier than the 4C. Meanwhile, the 220-hp Lotus Elise S is priced at 51,390 euros in Italy. When interviewed by Automotive News Europe, Mauro Pierallini (Fiat's European product development head) said that the 4C is more comfortable than the Elise S.
Its performance and handling are also superior to that of the Elise S. He added that the Porsche Cayman may be beautiful and have a “great sound” but it’s as if you’re in a VW Golf if it’s being driven slowly.
On the other hand, those who drive the 4C always feel like they’re in a racecar. Gian Primo Quagliano, president of Centro Studi Promotor research center, believes that the 4C will boost Alfa's sporty reputation. In his opinion, Alfa will have an easy time in selling the affordable mini-supercar.