The U.S. Patent and Trademark Office has issued the Alfa Romeo 4C trademark, which covers the vehicle and parts as well as accessories like clothing and toys, on April 10. This was confirmed via a release posted on the Web site of the U.S. Federal News Service. This move is related to the preparations being made by Fiat's Alfa Romeo division for its U.S. comeback.
The 4C compact sports car is Alfa Romeo’s first model to be sold in the U.S. in nearly 20 years. Last April 4, Fiat CEO Marchionne said that that the rear-wheel-drive coupe will start selling in North America by the end of 2013. The 4C will start production in May 2013 at a facility operated by Fiat's Maserati division in Modena, Italy.
Deliveries will start in Europe during the second half of 2013. Fiat, which intends to produce 2,500 4Cs a year, displayed a concept version of the car at the Geneva auto show in 2011. Fiat’s September presentation revealed its target to more than double Alfa sales to around 400,000 vehicles in 2014 from 150,000 in 2011 with six new models, such as sedans and sport-utility vehicles.
An insider said that the 4C is included in a revamp of Alfa Romeo that includes the new Giulia sedan, which will be based on the Dodge Dart platform of Fiat-controlled Chrysler Group for a range created and built in the U.S. beginning in 2014.
For the European market, the 4C will have a price of about 50,000 euros ($66,000). So far, Fiat hasn’t announced the prices in the U.S. The growth strategy of Fiat is focused on the deepening partnership of Alfa and Chrysler. This source added that the production version of the two-seat 4C may be seen at the 2013 Geneva car show.