The U.S. Patent and Trademark Office has issued the Alfa Romeo 4C trademark, which covers the vehicle and parts as well as accessories like clothing and toys, on April 10. This was confirmed via a release posted on the Web site of the U.S. Federal News Service. This move is related to the preparations being made by Fiat's Alfa Romeo division for its U.S. comeback.
The 4C compact sports car is Alfa Romeo’s first model to be sold in the U.S. in nearly 20 years. Last April 4, Fiat CEO Marchionne said that that the rear-wheel-drive coupe will start selling in North America by the end of 2013. The 4C will start production in May 2013 at a facility operated by Fiat's Maserati division in Modena, Italy.
Deliveries will start in Europe during the second half of 2013. Fiat, which intends to produce 2,500 4Cs a year, displayed a concept version of the car at the Geneva auto show in 2011. Fiat’s September presentation revealed its target to more than double Alfa sales to around 400,000 vehicles in 2014 from 150,000 in 2011 with six new models, such as sedans and sport-utility vehicles.
An insider said that the 4C is included in a revamp of Alfa Romeo that includes the new Giulia sedan, which will be based on the Dodge Dart platform of Fiat-controlled Chrysler Group for a range created and built in the U.S. beginning in 2014.
For the European market, the 4C will have a price of about 50,000 euros ($66,000). So far, Fiat hasn’t announced the prices in the U.S. The growth strategy of Fiat is focused on the deepening partnership of Alfa and Chrysler. This source added that the production version of the two-seat 4C may be seen at the 2013 Geneva car show.
The car, with its two bucket seats, has compact proportions making it stand out among its peers. At under 4 metres long, 200 cm wide, and 118 cm high, with a wheelbase of less than 2.4 metres, its supercar proportions are emphasised and its agility accentuated.
Alfa Romeo Centro Stile designed and developed the 4C's exterior from the beginning with a desire to augment the car’s energy and aerodynamic style and technical character. That’s why all the style elements were optimised for performance, the car’s definitive goal.
To reach this goal, surfaces were considered as art, with engineers and designers working together to carve out aerodynamic innovations. The resulting vehicle communicates pure sportiness by combining beauty and technology, essential traits of every Alfa Romeo, which equates form with function. To do so, every structure needed the ultimate efficiency dynamism to create the needed downforce for faster cornering with maximal grip.
The sinewy and all-encompassing rear closes around the car’s heartbeat; you can see the engine and mechanisms through the rear window. The clear strength developed above the wheels gives additional power to the rear.
Round rear light clusters support the muscular back end, along with side air intakes needed to cool the intercooler and the air inlet for the engine. From the dynamic rear and two side air intakes, there grows two long sinews lending it an active dynamism, generating the needed mass at the front for the headlights and, in the centre, the two vigorous beams run along the bonnet, creating the unmistakable "V" that concludes naturally around the shield. Together with the two side intakes, it makes the famous 'Trefoil', characteristic of all Alfa Romeos.