Alfa Romeo annual sales could exceed 500,000 units, says CEO

Article by Christian Andrei, on August 29, 2010

Due to having the right conditions, the right products and the right synergies, Alfa Romeo is expected to meet and even surpass its target of increasing global sales fivefold in the next four years, Alfa CEO Harald J. Wester said in an interview with Automotive News Europe Congress.

He cited that Alfa Romeo has promised growth figures in the past that it was unable to meet but that it's different this time.

From just a little over 100,000 units sold in 2009, Alfa's owner, Fiat Group Automobiles S.p.A., now aims to sell 500,000 units each year for Alfa Romeo in 2014.

Another factor that's expected to increase volume is Alfa's new product lineup, according to Wester, who also serves as CEO of Fiat subsidiary Maserati.

Within the next four years, six new Alfa Romeo products will be launched. These are a five-door version of the MiTo subcompact; the Giulia mid-sized sedan and wagon to replace the 159, a new Spider, a medium SUV and a large SUV.

Wester cited that synergies with Chrysler group will help Alfa, which will benefit from economies of scale within the Fiat-Chrysler alliance that it didn't have previously.

Alfa's new Giulietta compact hatchback shares a new compact platform with 1 million Fiat, Chrysler and Alfa vehicles that will be produced yearly. Other reasons that would attract more buyers to Alfa's new cars are its additional safety and comfort features and the increased legroom in the rear.

Topics: alfa romeo, sales

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