Alfa Romeo celebrates 60 years of iconic Giulietta with special offer

Article by Andrew Christian, on April 4, 2014

Alfa Romeo UK is celebrating the 60th anniversary of the iconic Alfa Romeo Giulietta Sprint with an offer to buyers of a new Alfa Romeo Giulietta 1.4 TB 120hp Progression a deposit contribution equal to the 1954 UK price of £1,250. The contribution could be availed by PCP and HP retail customers from April 7 to April 22, 2014, pending certain terms and conditions.

The offer also includes the Special Lunar Pearl paint, a new color for the 2014 Alfa Romeo Giulietta range. Those who placed an order for an Alfa Romeo Giulietta during the period will be automatically entered into a prize draw which winner will get a refund of the difference between the price of a 1954 Giulietta Sprint and a 2014 Alfa Romeo Giulietta 1.4 TB 120hp Progression.

This means that the winner purchased a 2014 Giulietta for the price of the 1954 model. For 2014, Alfa Romeo has loaded the Alfa Romeo Giulietta range with more technology like Uconnect touch-screen infotainment systems as standard.

The range also boast of new engines, redesigned seats, new seat fabrics and leather upholsteries as well as new colors. The range also boasts of improved standard specs on all models. The iconic Alfa Romeo Giulietta Sprint was unveiled at the 36th Turin Motor Show on April 19, 1954.

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