Alfa Romeo has a 5-year business plan which includes 8 new models by 2018

Article by Christian Andrei, on May 6, 2014

In order to grow its Alfa Romeo brand, Fiat announced today as part of its new 5-year business plan that it will invest 5 billion euros or $7 billion. As a result, the Italian brand will introduce eight new models by 2018 and plans to quintuple its sales within four years.

Alfa Romeo is planning to introduce a mid-sized model in 2015, but the buzz will be from 2016 through 2018 when the brand will receive two compact cars, a new mid-sized model, a larger car, two new utility vehicles and a specialty vehicles (could be the more powerful version of the Alfa Romeo 4C).

Despite the fact that the company didn’t announce when Alfa Romeo will arrive in the United States, it did say that its distribution network will grow. Alfa Romeo recently introduced the 4C at the New York Auto Show and the model comes with several enhancements for the United States market.

The skunk works objectives are: the best-in-class rear-wheel- and all-wheel-drive architecture for global products; the capability of covering from C to E segments, including UVs; unique powertrain solutions for both gas and diesel engines; first start-of-production in the second half of 2015; 8 new products that will be launched by the end of 2018; cars and engines that will be industrialized in Italy.

According to Alfa Romeo CEO Harald Wester, the brand needs to reset all and go back to the Alfa Romeo that people admired. He also added that the Italian brand completely lost its DNA and simply morphed into whoever it partnered with.

We must admit that we are eager to see the new Alfa Romeo products and we expect to see some iconic models from the brand that everybody once loved. [source: Alfa Romeo]

Topics: alfa romeo, plan

If you liked the article, share on:


Login or Create new account to add a comment!


Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016
Say hello to the fastest accelerating production car in the world: the new 2017 Tesla Model S P100D. Powered by a 100 kWh battery, this new model basically outruns almost...
by - October 25, 2016
Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016