Alfa Romeo is unlikely to get new roadster from Mazda

Article by Eugene Conan, on March 7, 2014

Alfa Romeo was supposed to receive a roadster from Mazda at the start of 2015; but the chief executive of parent Fiat thinks otherwise. Fiat-Chrysler CEO Sergio Marchionne told the Financial Times in September 2013 they would not build Alfa models outside of Italy as long as he holds the top position, which lasts until at least 2017. Marchionne repeated his statement at the Detroit Auto Show in January.

He remarked that further details about future Fiat Group products would be revealed in early May. Fiat and Mazda product planners are intending to meet soon to talk about the potential badge change for the MX-5-based two-seat car, the sources said, adding that the Italian carmaker’s product planners are looking for ways to fulfill the terms of their supply contract with the Japanese group since walking away from the deal would be extremely costly.

The question now is which brand would receive the roadster from Mazda. Fiat's near-premium brand Lancia could not be considered as Marchionne has already elected to reduce the marque to a one-model brand, the Ypsilon.

Lancia will be discontinued outside Italy starting this year. Supercar brands Ferrari and Maserati aren’t likely to get the 1.4-liter turbo-gasoline roadster since it would be too small and underpowered for them. In the end, only the Fiat brand and the Abarth performance subbrand may get the roadster.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016
Have you ever heard of the name Kris Singh? If you’re passionate about cars, you’ve probably come across this name at some point while you scour reports about the latest...
by - September 2, 2016