Alfa Romeo launches Alfa MiTo Live limited edition model

Article by Anita Panait, on April 24, 2013

Alfa Romeo has launched a new limited edition vehicle that combines both safety and technology -- the Alfa MiTo Live. Offered in only 250 examples, the Alfa MiTo has earned a 5 star Euro NCAP safety rating and was designed for drivers who yearn for connectivity and entertainment while on the move. The Alfa MiTo Live features a high fidelity BOSE sound system and Pioneer’s innovative AppRadio system that allows users to connect and access their smartphone’s apps through a seven-inch multi-touch screen.

The vehicle is powered by the TwinAir Turbo petrol engine, which delivers impressive fuel economy with carbon dioxide emissions of just 98g/km. The Alfa MiTo Live will also be offered with optional Marmalade telematics based cover, which potentially reduces insurance premiums by up to 50 percent. The Alfa MiTo Live has a starting price of just £16,590 OTR with extras that include 17” alloy wheels and rear tinted windows.

The Alfa MiTo Live could also be availed through competitive financing packages on Hire Purchase that start from 0% Hire Purchase with 45% deposit required. Damien Dally, Head of Brand at Alfa Romeo UK, remarked that the Alfa MiTo Live limited edition is a “true expression of the Alfa Romeo brand” as it combines technology with driving passion, in this case music.

He said that combining the Pioneer AppRadio with a BOSE sound system, delivers one of the best in-car entertainment packages around – at a price that will appeal to drivers of all ages. He noted that the Alfa MiTo Live is specifically targeted towards younger drivers who want to “stay connected and entertained on the move.”

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