Italian automaker Alfa Romeo has partnered with TV fashion expert Louise Roe. This collaboration challenges a couple of rising fashion designers with the goal of creating a new product line of women’s jeans that is as stylish as the Alfa MiTo.
This project hopes to raise money for charity and was created to celebrate the distinct lineage from the Alfa 8C Competizione to the Alfa Romeo. The outcome of this partnership is a one-off limited edition series of skinny fit jeans that is accessible through www.mitojeans.co.uk.
This limited edition jeans echoes this lineage by taking apart the first generation jeans in order to build new jeans with high-quality leather waistband and the Alfa Romeo red stitching. London-based Bjork and McElligott are fashion designers who have made different outfits for various celebrities.
They have even started attractive style and unique touches like embroidered rear pockets which carries the serpent of Alfa Romeo’s badge on the right side and their own logo on the left. As such the jeans are not just unique but also immediately familiar.
One of the most important elements of the Alfa MiTos is the DNA button that modifies how the car responds with regards to the traction, accelerator, and brakes, depending on the driving conditions. These are the Normal, All Weather, and Dynamic, buttons.
According to Sophie McElligott, the DNA button is what allowed the company to have the additional framework on which to work with. The Alfa MiTo traces its roots to the Alfa 8C. Choosing the beneficiary of the project a relatively easy choice, McElligott shared.
The proceeds will go to Jeans for Genes, which will receive the profits generated from selling this high class and limited edition jeans. The jeans will be sold through two boutique outlets located in London that had been chosen by Donna Ida.
A pair of jeans is priced at £75. The company hopes that this will raise crucial funds for Jeans for Genes. For those who want to know more about this project as well as information about Donna Ida retail outlets, you may go to mitojeans.co.uk