Alfa Romeo reveals sales plan for United States

Article by Christian Andrei, on August 29, 2010

As part of Fiat boss Sergio Marchionne's plans to turn Alfa into a full-line premium carmaker, Alfa Romeo will launch its full product line-up in the US starting in late 2012.

In an interview with AutoNews, Marchionne shared that the first Alfas to be offered in the US will be its new small SUV that Chrysler will build in the US and the new Giulia saloon and estate.

In late 2012, the small SUV based on the Giulietta will start exporting in Europe while the Giulia models will launch in Europe in late 2011/early 2012, replacing the 159. In 2013, a new five-door version of the Mito will be exported in the US, at the same time as its launch in Europe.

Also in 2013, there may be a two-seater rear-drive roadster. This is expected to be built in the US, although a platform and factory has yet to be chosen. A larger SUV is expected in the following year. To be based on Jeep Liberty, this SUV will be produced by Chrysler in the US.

At the same time, this model will be launched in Europe, too. When the refreshed Giulietta hatchback arrives in 2014, US exports of the model will begin.

Marchionne said that by 2014, Alfa is expected to be selling 85,000 units in the US that will aid in achieving annual global Alfa sales of 500,000 units. In 2009, there were sales of 100,000 units about 100 of these were through Maserati dealerships in the US.

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