Alfa Romeo reveals sales plan for United States

Article by Christian A., on August 29, 2010

As part of Fiat boss Sergio Marchionne's plans to turn Alfa into a full-line premium carmaker, Alfa Romeo will launch its full product line-up in the US starting in late 2012.

In an interview with AutoNews, Marchionne shared that the first Alfas to be offered in the US will be its new small SUV that Chrysler will build in the US and the new Giulia saloon and estate.

In late 2012, the small SUV based on the Giulietta will start exporting in Europe while the Giulia models will launch in Europe in late 2011/early 2012, replacing the 159. In 2013, a new five-door version of the Mito will be exported in the US, at the same time as its launch in Europe.

Also in 2013, there may be a two-seater rear-drive roadster. This is expected to be built in the US, although a platform and factory has yet to be chosen. A larger SUV is expected in the following year. To be based on Jeep Liberty, this SUV will be produced by Chrysler in the US.

At the same time, this model will be launched in Europe, too. When the refreshed Giulietta hatchback arrives in 2014, US exports of the model will begin.

Marchionne said that by 2014, Alfa is expected to be selling 85,000 units in the US that will aid in achieving annual global Alfa sales of 500,000 units. In 2009, there were sales of 100,000 units about 100 of these were through Maserati dealerships in the US.

If you liked the article, share on:

Comments

Recommended

The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
The Insurance Institute for Highway Safety gives its Top Safety Pick Award to the 2017 Chevrolet Bolt EV, and they have got videos of it during the crash test procedures...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries