Alfa Romeo sedans and SUVs will be powered by Ferrari engines

Article by Christian A., on March 28, 2014

Fiat Chrysler Automobiles is planning to develop a new line of rear-wheel-drive sedans and sports utility vehicles for Alfa Romeo which high-end versions will be fitted with engines developed by sister brand Ferrari, sources privy with the matter told Bloomberg. The new models will be rolled out in 2016. Since Fiat chief executive Sergio Marchionne took over the top post in 2004, annual deliveries at Alfa Romeo dropped 56 percent to 74,000 cars.

Marchionne dropped in 2012 a sales target for Alfa Romeo by 40 percent, no thanks to a spending freeze in Europe that delayed the launch of new models. Now armed with more resources from Chrysler and a recovering European demand, Fiat could not afford to delay plans for its sporty brand. Giuseppe Berta, a professor at Bocconi University and former chief of Fiat's archives, remarked this is the last chance for Alfa Romeo, adding that Marchionne's “bet is a long shot.”

He quipped that to beat the German luxury brands, Marchionne needs to make Alfa unique – by using Ferrari engines and Italian design. Sources told Bloomberg that Fiat is mulling dropping the current versions of Alfa Romeo MiTo and Giulietta hatchbacks, which accounted for 99 percent of deliveries in 2013.

Fiat intends to boost the re-launch of Alfa Romeo by using Jeep's international dealer network, which could effectively widen Alfa's reach. Marchionne is set to unveil plans for Alfa Romeo in May as part of a Detroit presentation of the strategy for Fiat Chrysler Automobiles.

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries