Alfa Romeo sedans and SUVs will be powered by Ferrari engines

Article by Christian Andrei, on March 28, 2014

Fiat Chrysler Automobiles is planning to develop a new line of rear-wheel-drive sedans and sports utility vehicles for Alfa Romeo which high-end versions will be fitted with engines developed by sister brand Ferrari, sources privy with the matter told Bloomberg. The new models will be rolled out in 2016. Since Fiat chief executive Sergio Marchionne took over the top post in 2004, annual deliveries at Alfa Romeo dropped 56 percent to 74,000 cars.

Marchionne dropped in 2012 a sales target for Alfa Romeo by 40 percent, no thanks to a spending freeze in Europe that delayed the launch of new models. Now armed with more resources from Chrysler and a recovering European demand, Fiat could not afford to delay plans for its sporty brand. Giuseppe Berta, a professor at Bocconi University and former chief of Fiat's archives, remarked this is the last chance for Alfa Romeo, adding that Marchionne's “bet is a long shot.”

He quipped that to beat the German luxury brands, Marchionne needs to make Alfa unique – by using Ferrari engines and Italian design. Sources told Bloomberg that Fiat is mulling dropping the current versions of Alfa Romeo MiTo and Giulietta hatchbacks, which accounted for 99 percent of deliveries in 2013.

Fiat intends to boost the re-launch of Alfa Romeo by using Jeep's international dealer network, which could effectively widen Alfa's reach. Marchionne is set to unveil plans for Alfa Romeo in May as part of a Detroit presentation of the strategy for Fiat Chrysler Automobiles.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries