Fiat insiders said that the earliest that the Alfa Romeo SUV would be launched is in 2015. Fiat has kept this new car on the drawing board in different forms since 2003’s Kamal concept car. Fiat chief Sergio Marchionne considers this model to be a major strategy in its plan to lessen the company’s dependency on sales in Europe.
The SUV will have the same underpinnings as the upcoming replacement for the Jeep Liberty, with several mechanical similarities to the Dodge Dart. It’s likely to be produced in Italy as Fiat seeks to make more use of its plants, which have been under-utilized. It’s believed that Alfa Romeo is the key to a more profitable Fiat, with a plan to triple sales by 2016.
Since Alfa is a premium brand with a global image, it has a more extensive reach outside of Europe and so it’s more appealing in Europe than Chrysler’s models. The SUV would also signify that Alfa could go back to the U.S. The demand for new cars in Europe is falling but U.S. sales have been climbing. Fiat is likely to post losses in the region of about €750m this week. Last year, Alfa sales have fallen to slightly more than 100,000 cars, which is far lower than the target of 400,000 units that Marchionne established in 2010.