Fiat insiders said that the earliest that the Alfa Romeo SUV would be launched is in 2015. Fiat has kept this new car on the drawing board in different forms since 2003’s Kamal concept car. Fiat chief Sergio Marchionne considers this model to be a major strategy in its plan to lessen the company’s dependency on sales in Europe.
The SUV will have the same underpinnings as the upcoming replacement for the Jeep Liberty, with several mechanical similarities to the Dodge Dart. It’s likely to be produced in Italy as Fiat seeks to make more use of its plants, which have been under-utilized. It’s believed that Alfa Romeo is the key to a more profitable Fiat, with a plan to triple sales by 2016.
Since Alfa is a premium brand with a global image, it has a more extensive reach outside of Europe and so it’s more appealing in Europe than Chrysler’s models. The SUV would also signify that Alfa could go back to the U.S. The demand for new cars in Europe is falling but U.S. sales have been climbing. Fiat is likely to post losses in the region of about €750m this week. Last year, Alfa sales have fallen to slightly more than 100,000 cars, which is far lower than the target of 400,000 units that Marchionne established in 2010.
'Just drive' is an invitation from Alfa Romeo for you to experience the genuine sensations that only this car can offer. This new signature will accompany the Alfa Romeo models’ communication, starting with the introduction of the small thoroughbred car, Alfa Romeo 4C. The Alfa Romeo 4C marks the brand’s return to the lightweight sports coupé world.
The Alfa Romeo 4C boasts extraordinary performance, extreme aerodynamics, unique handling, and a design which has taken up the Alfa Romeo tradition’s stylistic features. The new 4C is a driving machine that does not compromise and beckons drivers to experience the thrills of driving it on the road and on the tracks.
Essentiality and light weight, the Alfa Romeo 4C has been designed to give you total driving pleasure. This same essentiality is what shaped the car’s design. The new 4C also expresses a "natural beauty" resulting from a perfect combination of form and function. Its size and layout instantly bring to mind one of the world’s most beautiful coupés ever – Alfa Romeo 33 Stradale. Just like the iconic 33 Stradale, the Alfa Romeo 4C has been designed to achieve extreme functional and mechanical requirements. The car’s body aerodynamically 'covers' its chassis and its engine with essential and clean surfaces.
Additionally, the 4C was designed by Alfa Romeo’s engineers and was built at the Maserati facility in Modena, Italy. This captivating coupé sports two racing bucket seats that use design solutions and materials such as carbon and aluminium. Its rear-wheel drive was taken from the 8C Competizione, together with technologies from the latest Alfa Romeo models, all revised thoroughly to maximize the new 4C’s sporting appeal.
Proof of this is apparent in the car’s new 1750 Turbo Petrol complete with direct injection as well as an aluminium block, in its newest-generation and sophisticated dry twin clutch "Alfa TCT" automatic transmission, and in its Alfa DNA new driving mode selector that now features a Race mode.