Alfa Romeo to build special Giuliettas for the Maserati network

Article by Christian Andrei, on December 14, 2011

Maserati teamed up again with Alfa Romeo and announced that a limited edition of the Alfa Romeo Giuliettas built on an exclusive basis for the Maserati network will soon hit the streets throughout Europe, as dealer loaner vehicles. Of course, this is not new as both companies teamed up before in order to reveal the special Alfa Romeo MiTo.

Regarding the new Alfa Romeo Giuliettas, these models will use the powerful 750 Turbo Petrol engine (dedicated to the Giulietta Quadrifoglio Verde) delivering 235 hp but the most interesting part will be the interior as the cars will feature heated seats upholstered in full grain Venere leather in the new shade "Maserati Brown" with electric adjustment, an exclusive "Alfa Romeo for Maserati" plate embellishing the dashboard and the special aluminium kick plate with the names "Giulietta" and "Maserati" engraved to seal the union.

The cars will be built in a limited edition of 100 units, each featuring bi-xenon headlamps with AFS function, navigation system with pop-up display, Europe maps and TMC Pro, Blue&Me hands-free system with controls on the steering wheel, AUX-IN port, USB port and Bluetooth, and dual zone automatic climate control.

While the Alfa Romeo Giulietta was first unveiled during the 2010 Geneva International Motor Show, it will be gradually marketed to the various major markets starting May 2010. With this move, it will serve to relaunch the brand to what may be one of Europe’s most significant segments. The Giulietta name was chosen when Alfa Romeo celebrated its centenary name and honored not just an automobile but a brand legend as well.

When the first Alfa Romeo Giulietta was released during the 1950s, it managed to catch the attention of many of the world’s car enthusiasts. It made having an Alfa Romeo a reality rather than a dream. This also made it possible, for the first time ever, to enjoy the technical excellence and the high level of comfort expected from the brand. This new offering from the Alfa Romeo Style Centre is a five-door hatchback that displays a look that makes it clear it is indeed an Alfa Romeo.

It even displays excellent agility even for the most urgent demand of roads and can deliver on the needed comfort on daily travels. This agility, plus the safety and road-holding, are all due to the new platform known as the Compact.

The new Compact platform was made possible due to different technical solutions utilized for its suspension, the refined material implemented, dual pinion active steering, and the avant-garde manufacturing technologies used. With this, the new Alfa Romeo Giulietta is able to achieve remarkable high standards not only for on-board comfort but also for its dynamic and the passive and active safety features.

Aside from what was already mentioned, the new platform also works because of the new-generation steering system, the use of high-strength and aluminum to give it that rigid and light structure. The Compact platform ensures that the Alfa Romeo Giulietta meets all of the customers’ requirements when it comes to this segment and this is all due to the functional interiors, on-board comfort, large boot space, and the dynamism that is present on each model from Alfa Romeo.

By fitting in the Alfa DNA selector, it makes it possible to meet the needs of owners as it relates to comfort and driving satisfaction. This is because this feature can personalize the behavior of this model in order to match the various driving styles and different road conditions.

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