Alfa Romeo’s Giulietta line will soon have an addition to its family – a wagon. The wagon version is expected to complement the Giulietta hatchback, Alfa’s most popular model. The Giulietta wagon is the first wagon from Alfa since 2008, when its parent Fiat SpA discontinued its Stilo Multi Wagon due to poor sales.
Currently, wagons account for around 25% of compact car sales in Europe and more than 75% in Germany and Italy. The Giulietta wagon is expected to hit showrooms by mid-2013. Meanwhile, Alfa is also set to launch a large crossover and a mid-sized model, the Giulia, and in late 2013. The company will produce them at one of Chrysler’s factories in the U.S. Alfa’s parent, Fiat, controls 53.5% of Chrysler.
Alfa is currently offering only two models, the MiTo and the Giulietta, after it stopped production of its 159 model in November, to give way to the Fiat Panda. The Giulia is viewed as the replacement for the 159. Alfa saw its European sales go up by 21% to 122,401 units in the January-February 2011 period, with the Giulietta accounting for 60% of the European sales through September 2011.
The new Alfa Romeo Giulietta recently held its world premiere at the 2010 Geneva International Motor Show. Apparently, this new marketing launch is one of the most significant events to happen in Europe’s most popular segment. In fact, the same model is built in commemoration of Alfa Romeo’s centennial celebration.
Also, the new Giulietta is expected to come out in the showrooms beginning May 2010 as part of this event. The Giulietta is considered among Alfa Romeo’s iconic legends of the ‘50s. Its technical excellence and outstanding level of comfort are truly what inspired the designers to come up with a remake.
For sure, Alfa Romeo’s outstanding qualities for safety, comfort and driving dynamics are then implemented in the new Giulietta. Aside from this, they also employed the most highly advanced materials and strategies particularly in developing its dual pinion active steering and suspension system.
The latest model is now sporting the new 5-door hatchback body along with Alfa Romeo’s signature design platform. Its new compact strategy is built to convey superior comfort and easier driving, making it more suitable for daily use. This platform also applies to unconventional manufacturing procedures that are then complemented with the the use of high-strength steel and aluminium for its structural body works.
The Compact platform also introduces a new level of roominess, functionality and on-board comfort for its own interiors. But since all Alfa Romeo models became known for its dynamic features, the new DNA selector has made it move another step ahead. This amazing new device can change the mode of the vehicle depending on the driver’s preference and environment. The built-in DNA selector comes in three different settings, which include the “ALL WEATHER”, “NORMAL” and the “DYNAMIC” mode.
Aside from equipping the new Giulietta with VDC system, Alfa Romeo’s entire model range is designed with customisable operating system on its Q2 electronic differential, steering, gearbox as well as that of the engine. As a whole, the new Giulietta’s platform bears the highest standards for safety, agility and road handling perfect for today’s most discriminating buyers.