Alfa Romeo’s return to the U.S. will see new cars, a compact crossover

Article by Christian Andrei, on August 4, 2011

Chief Executive Officer Sergio Marchionne of Fiat S.p.A. and Chrysler Group reveals that Alfa Romeo will return to the United States by late 2012. However, only a few units of the 4C limited-edition coupe are expected to be placed on sale if this deadline is actually met. The full return of Alfa is now planned to be in the middle of 2013, which is six months later than the most recent timetable of Marchionne, with a compact crossover.

The Giulia, which is an essential mid-sized sedan, will follow in late 2013 at the earliest. Technically, Alfa is already in the U.S. as it has sold a few of 8C limited-edition models at Maserati dealerships.

The original plan of Marchionne was for North America to account for 85,000 of Alfa's 500,000 sales by 2014. However, the target looks doubtful in part due to delays in the redesign of the Giulia sedan and the larger models. In 2010, Alfa sold 112,000 units around the world.

On another note, Fiat will start manufacturing a compact crossover for Alfa at the end of 2012. This compact crossover will be based on the CUSW platform, and will be built at Alfa’s plant in Mirafiori, Turin. The vehicles are expected to start shipping to the United States in the spring of 2013. As for the 4C, Marchionne penned it as "the first Alfa Romeo car to re-enter the U.S. market."

He wishes to respect the late-2012 deadline. However, the first units could be delivered to the dealers in the U.S. by early 2013. Moreover, the 4C is a "baby" 8C, with a carbon-fiber body. It also has a 250-hp, turbocharged, 1.8-liter direct-injection gasoline inline four-cylinder engine that drives the rear wheels.

Alfa intends to obtain a total production of around 5,000 units each year of the 4C two-seat coupe, whose target price in Europe is below 40,000 euros (about $57,000). Under current plans, the 4C will be put up for sale in Europe at the end of 2012.

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